Director of Sponsorship

Description

 Background

CapRadio is a mission-driven public media organization that exists to create more informed, involved and educated communities. We are the only nonprofit broadcaster in the region that operates a 20-person local newsroom and develops locally-produced news, classical music and jazz shows. We connect with communities through 32 radio broadcast towers, live streaming, newsletters, on-demand audio, live experiences and more. 

CapRadio is recognized for our fact-based, nonpartisan news coverage, state politics and government accountability reporting that is aired daily by NPR stations throughout California, hyperlocal community-engaged journalism and locally-hosted classical music and jazz programs. Each week, nearly 500,000 people in the region choose CapRadio as a valued source of news, storytelling, music and events. 

With nearly all of our funding coming from individual donations, businesses and nonprofits, CapRadio’s Sponsorship team plays a critical role in sustaining our public service mission by connecting organizations with our highly-engaged and supportive audiences. This is an exciting opportunity to join a dynamic team that is building a strong and sustainable future for public media in our region.

Who we’re looking for

The Director of Sponsorship is a senior leadership role responsible for driving top-line revenue growth, achieving sales targets and developing CapRadio’s sponsorship revenue potential. This role requires a dynamic, results-driven sales executive with a proven track record in media sponsorships, integrated marketing solutions and strategic revenue development. The Director of Sponsorship leads all aspects of sponsorship sales, including strategy, business development, team leadership and key client relationship management to maximize revenue performance.

We’re looking for candidates with a proven track record in high-level sales leadership, with experience driving multimillion-dollar sponsorship revenue in radio, digital or integrated media environments;

expertise in selling multi-platform advertising solutions, including audio, digital and experiential sponsorships; strong leadership, coaching and team development capabilities with a history of building high-performing sales teams; deep relationships with local businesses, corporate brands, advertising agencies and media buyers; and a mindset that aligns with CapRadio’s mission and brand values to match the quality and excellence that our community expects.

If this sounds like you, then you should apply for CapRadio’s Director of Sponsorship!

Position Responsibilities

• Own and execute the sponsorship sales strategy to meet and exceed revenue goals across CapRadio-owned platforms, including radio, digital and events.
• Lead a high-performing sales team through coaching, performance management and continuous professional development to achieve revenue targets through new business development, sponsor retention and strategic account growth.
• Identify and develop new revenue opportunities, leveraging industry trends, audience insights and innovative sponsorship solutions in collaboration with Marketing and Content teams.
• Establish and maintain a disciplined sales pipeline process, delivering accurate revenue forecasts and business insights.
• Elevate CapRadio’s brand visibility and influence among key decision-makers at corporations, agencies and nonprofit organizations across Sacramento, the Central Valley and the state.
• Drive monetization strategies for digital media, newsletters, podcasts, live events and emerging content platforms, ensuring CapRadio remains at the forefront of media sponsorship solutions.
• Leverage research, analytics and audience data to craft compelling sponsorship narratives that resonate with advertisers and maximize value.
• Implement sales tools, CRM systems and workflows to optimize team efficiency and revenue performance.
• Partner with Marketing, Audience Insights and Content teams to align sponsorship sales efforts with CapRadio’s broader strategic initiatives.
• Ensure all sponsorship activities align with FCC regulations and CapRadio’s brand values and editorial standards, reinforcing trust and credibility in the marketplace.
• Partner with CapRadio executives to activate board members and leverage the Development Committee to network and drive sales revenue growth.

Requirements

• Proven track record in high-level sales leadership, with experience driving multimillion-dollar sponsorship revenue in radio, digital or integrated media environments.
• Expertise in selling multi-platform advertising solutions, including audio, digital and experiential sponsorships.
• Strong leadership, coaching and team development capabilities with a history of building high-performing sales teams.
• Deep relationships with corporate brands, advertising agencies and media buyers.
• Exceptional negotiation, presentation and communication skills.
• Data-driven mindset with proficiency in CRM platforms and sales analytics. A deep understanding and demonstrated experience utilizing and presenting broadcast data is highly desirable.
• Prior experience or willingness to learn about the unique value proposition public media audiences offer to clients.
• Proficient in Google Workspace and Microsoft Office.

Background Check

CapRadio will require employment and education verification for the new hire

This role is deemed essential and requires an on-site presence at least 90% of the time. You must be able to commute to our Sacramento, CA office each workday.

Salary

The annual base compensation for this role is $130,000, plus a competitive commission structure with bonus incentives. CapRadio also offers:

• Medical, dental and vision
• Retirement plan with employer matching
• Paid holidays
• Flexible Vacation
• Paid sick leave
• Life insurance
• Flexible spending plan for health and dependent care

Apply
Please upload your resume and cover letter.

Applicants with disabilities may request and receive reasonable accommodations to apply for the position. If you have any inquiries or trouble submitting your application materials to the link, please contact us at careers@capradio.org or call 916-278-8992

You can address your letter to the hiring manager for this position, Chris Bruno, Chief Marketing and Revenue Officer.

CapRadio
Attn: Human Resources
7055 Folsom Blvd.
Sacramento, CA 95826

 

Capital Public Radio is an equal opportunity employer.