What are the responsibilities and job description for the Director of Marketing position at Capital Senior Living?
About Sonida Senior Living
Sonida Senior Living is one of the nation's leading operators of independent living, assisted living and memory care communities for senior adults. The Company operates 91 communities that are home to nearly 11,000 residents across 20 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them family.
Job Description :
The Director of Marketing will be responsible for the creation and implementation of strategic, multi-faceted marketing programs designed to build and strengthen the organization's role and reputation as a leader and authoritative voice in senior living.
The role will focus heavily on continued expansion and utilization of modern digital marketing platforms tailored to local-market communities, reinforcing the attributes found at each location, as well as the overall programs and services available via Sonida Senior Living communities. The Director of Marketing will devise program guidelines and policies, oversee implementation process, and provide quality control for communications programs and outreach support efforts.
Responsibilities :
- Develop and oversee the marketing communications planning for the Sonida Senior Living brand, strategic initiatives and scalable, templated campaigns that can be executed for our local communities.
- Oversee the overall marketing calendar (including corporate, community and departmental prioritization) and production budget to keep all marketing projects on time and on budget.
- Drive continued advancements with Sonida website along with all digital and social properties to enhance the Sonida brand while quickly helping consumers understand the Sonida difference and find nearby Sonida communities.
- Lead paid digital efforts including paid search, Facebook, etc., using outside resources, internal data and overall performance to continuously improve lead generation and ROI. Work with Leadership to migrate marketing spend based on ROI, high-opportunity communities and strategic markets.
- Work closely with key-markets and high-opportunity communities to help create advanced, local marketing plans to bolster community reputations and drive qualified leads.
- Build and foster collaborative relationships with local communities and other departments within the organization to stay informed and abreast of new initiatives, best practices, etc. Identify opportunities to support organizational initiatives and develop communications materials and programs to promote and publicize these activities.
- Create and facilitate best practice and key learnings across communities throughout Sonida Senior Living portfolio.
- Support Public Relations and Investor Relations efforts.
- Leverage market, occupancy and financial data to drive daily and long-term strategic decision making.
- Manage internal marketing team.
- Manage outside agencies and freelancers on new campaign development.
- Data analytics, tracking, reporting, refinement
- HR / IT / Ops support
Education and Experience :
Skill / knowledge requirements :
