Regional Marketing Manager

Company Overview

Capital Square Living (CS Living) is a fully-integrated community management company based in Richmond, VA. CS Living was built on the strong foundation of the Capital Square brand—listed by Virginia Business on their “Best Places to Work in Virginia” report in 2019 and their “Fantastic 50” reports in 2019 and 2020 – Capital Square Living has a vision to develop and manage the future, one relationship at a time. Our community management company provides a highly competitive compensation package and employee-centric benefits.

Job Summary

Capital Square Living is seeking a dynamic and passionate Regional Marketing Manager will be responsible for developing and executing marketing strategies to enhance the visibility and reputation of our multifamily properties. This role involves overseeing marketing campaigns, managing budgets, and collaborating with property managers to achieve occupancy and revenue goals.

Primary Responsibilities

• Develop and implement regional marketing plans and strategies to drive traffic and increase occupancy rates.
• Manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation.
• Analyze market trends and competitor activities to identify opportunities for growth and improvement.
• Collaborate with property managers to create and execute property-specific marketing initiatives.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Manage marketing budgets and ensure cost-effective allocation of resources.
• Manage marketing BI (business intelligence) data to identify trends, develop and execute strategic marketing plan to drive economic occupancy and increase retention rates.
• Manage processes for standard follow up for prospect and lead queue within CRM.
• Coordinate with external vendors and agencies for marketing materials and services.
• Conduct market research to understand resident needs and preferences.
• Organize and participate in community events and outreach programs to promote properties.
• Ensure brand consistency across all marketing channels and materials.
• Local travel required within the VA portfolio and 5 - 10% travel to other locations in the Mid-Atlantic and Southeast regions.

Knowledge and Skills Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 4 years of Multifamily marketing experience with progressive performance, portfolio management of 10,000 units or greater.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make data-driven decisions.
• Creative thinker with strong problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi preferred.

Compensation and Benefits

• Competitive Salary and Performance-Based Bonuses
• 100% Employee Paid Healthcare Premiums
• $35/Per Paycheck Cell Phone Reimbursement
• 120 Paid Time Off (PTO) Hours
• 20% Housing Discount
• Professional development opportunities

Work Hours

Monday – Friday, 8:30am-5:00pm EST.

Work Location

Onsite at our Corporate Headquarters in Glen Allen, VA. Hybrid office, in-office four days per week. This position requires the ability to travel up to 30% of the time.

Equal Opportunity Employer

CS Living is an Equal Opportunity Employer. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected. We make employment decisions based on qualifications, merit, and business needs, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status or any other protected characteristic as defined by applicable law.