What are the responsibilities and job description for the Digital Marketing Coordinator Job at Capital Wealth in Lehi position at Capital Wealth?
Job Summary
We are seeking a talented Digital Marketing Coordinator with a strong background in SEO and Paid Media to join our growing marketing team. If you are passionate about driving results through data-driven strategies and are excited to work in a dynamic, fast-paced environment, we would love to hear from you!
Responsibilities
SEO Strategy & Execution :
Develop, implement, and manage effective SEO strategies to increase organic search rankings and drive qualified traffic.
Conduct keyword research, competitor analysis, and on-page / off-page optimization.
Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, SEMrush, and others.
Paid Media Campaign Management :
Plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, LinkedIn, and Facebook Ads.
Monitor budget utilization and adjust strategies to achieve ROI goals.
Develop ad creatives, test variations, and analyze performance metrics.
Email Marketing :
Design, implement, and optimize email marketing campaigns to nurture leads and engage clients.
Develop compelling email copy and templates aligned with Capital Wealth’s branding.
Segment email lists and monitor campaign performance metrics such as open rates, click-through rates, and conversions.
Content Collaboration :
Work closely with managers to create compelling, optimized content for blogs, landing pages, and campaigns.
Ensure all digital assets align with Capital Wealth’s brand guidelines.
Performance Reporting :
Prepare regular performance reports and insights for executives.
Use analytics to recommend data-driven improvements for campaigns.
Trend Monitoring :
Stay up to date with the latest trends in SEO, paid media, and digital marketing to ensure innovative strategies.
Requirements
Bachelor's degree in marketing preferred.
2 years of proven experience in SEO and Paid Media management.
Proficiency with tools such as Google Analytics, Google Ads, SEMrush, or similar platforms.
Experience with A / B testing, conversion rate optimization, and retargeting strategies.
Experience in LinkedIn advertising preferred.
Experience with Tableau or Salesforce a plus but not required.
Strong analytical skills and ability to interpret data into actionable insights.
Excellent communication and project management skills.
Team-oriented mindset with the ability to work independently when needed.
What We Offer
Competitive salary with performance-based bonuses.
Comprehensive benefits package (health, dental, 401(k), paid time off)
Professional development opportunities to grow your career.
Collaborative and supportive work environment.
The chance to make an impact in a company dedicated to improving people’s lives.
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