Marketing Physician Liaison

Overview

Capitol Physical Therapy, is looking for a PART-TIME Business Development Associate/Physician Liaison Representative!

At Capitol, you’ll find an amazing culture because we want our employees to love coming to work and do what they love- helping our patients get back to their everyday lives. We provide you with a fun, family-like environment, support, career growth opportunities, and unmatched resources to do amazing work! 

The role of the Physician and Community Marketing Representative involves cultivating and nurturing strong customer relationships, with a primary focus on promoting and bringing awareness of Capitol Physical Therapy services to local physicians and potential patients in the community. Engagement with employers and payers may be required. This position does not involve creating ads, enhancing SEO/SEM, or website development. Working closely with the CEO, Marketing Director, and Clinic Directors, the Physician and Community Marketing Representative plays a critical role in implementing strategic marketing initiatives across the organization. This position presents as the face of the company at community events!

• Part Time (20 Hours/ Week)
• Pay Rate: ~$25/Hour
• Location: Madison, WI

Responsibilities

Physician Marketing and Relations

·                   Develop and maintain relationships with targeted physicians and other clinical referral sources.

·                   Work closely with the CEO, Marketing Director, and Clinic Directors.

·                   Complete eight (8) direct physician contacts per day/16 per week.

·   Attend and host physician and community/patient events including Chamber of Commerce meetings, local health fairs, vendor booths, local fitness and health related businesses, community talks, community-based and business to business networking events, and more.

Provide opportunities for physical therapists to interact with customers and referral sources

·                   Communicate effectively with referring providers and their office staff.

·                   Participate in monthly marketing meetings.

·                   Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.

·                   Coordinate with various staff to ensure customer requests are handled appropriately and promptly.

·                   Generate a consistent routing schedule to meet the needs of both internal and external customers.

·                   Maintain ongoing physician referral information and relationship/sales activity in Salesforce.

·                   Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

·                   Work closely with the CEO, Marketing Director, and Clinic Directors in planning, organizing, and attending community special events.

·                   Develop local community relationships through sponsorships and partnerships.

·                   Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.

·                   Assist in the preservation of the corporate identity.

Planning and Training

·                   Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and amaZing service.

·                   Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives.

·                   Provide marketing training for Clinic Directors and designated clinical staff.

·                   Maintain an updated database of referral sources in Salesforce

Qualifications

Job Requirements

Education:

·  Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree

Experience:·  Two years of experience in medical/healthcare sales or similar role preferred

Travel required

·  Must have a personal vehicle to perform job duties.·  Must possess a valid driver’s license.

Skills & Knowledge·  An individual should demonstrate the following competencies to perform the duties and responsibilitiesof this position successfully:

·  Problem-solving: Use sound judgment to exercise problem analysis and resolution

·  Planning and Organization: The capability to plan effective routing to meet customers’needs and keep top-of-mind awareness.

·  Communication/Presentation: Strong networking and interpersonal skills in relating andpresenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors.

·  Strong customer support orientation for both internal and external customers.

·  Must be self-motivated and driven to succeed individually and in a group setting.

·  Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must!

·  Previous experience with healthcare sales and influencing primarycare and specialty care communities are a plus.

·  Excellent multi-tasker in a fast-paced event management environment.

·  Up to date on current trends in physician relationships and referral development.

·  Professional in appearance, interpersonal and communication skills, including writing, proofreading, and publicspeaking.

·  Excellent organization skills and experience with activity and event planning

·  Proven ability to collaborate with constituencies and manage tasks to meet deadlines.

·  AmaZing! customer service, ethic, and high expectations for quality.

·  Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,and PowerPoint.

·  Adaptable to perform other work-related duties as assigned.

Salary : $25