Vice President Enrollment & Management

 Capitol Technology University
 Vice President for Enrollment & Marketing (VPEM)
 Full Time; Exempt Position
 Location: Onsite in Laurel, MD
 Salary range: $125,000 - $135,000

Founded in 1927 by a Navy veteran, Capitol Technology University is a regionally accredited institution by the Middle States Commission on Higher Education Accreditation. For 97 years, it has blended academic excellence with career focused practical learning experience. Capitol Tech is the only independent university in Maryland dedicated to STEM.  Capitol Technology University’s graduate offerings reflect our commitment to meeting industry needs for educated professionals through flexible educational offerings. Capitol is distinguished by its progressive approach to higher education.

Capitol Technology University (www.CapTechU.edu), invites applications for the position of Vice President for Enrollment and Marketing (VPEM). Reporting directly to the President and serving on the President’s Executive Council, the VPEM plays a significant role in strategic enrollment planning and is responsible for meeting enrollment targets within approved operating budgets.

Capitol Tech is a small, private, non-profit institution with on campus and online bachelor’s programs, on campus and online master’s programs, and online doctorate programs. Mission focused, the university educates individuals for professional opportunities that lead to success in the evolving global community.

Reporting directly to the President and serving on the President's Executive Council, the VPEM plays a significant role in strategic enrollment planning and is responsible for meeting enrollment targets within approved operating budgets. The role involves advising the President and Executive Council on strategic enrollment goals, establishing, and executing a plan for the Enrollment and Marketing division, supervising the head of undergraduate admissions, graduate education recruitment, financial aid, marketing, and enrollment systems, setting departmental goals, and assisting in personnel and program management. The role also involves preparing and managing annual budgets for admissions, financial aid, the marketing and communication department, enrollment marketing, and planning and engaging all faculty on recruitment as it is part of their contracts. The individual stays informed about best practices in enrollment management among similar institutions and advises Senior Administrators and the Board of Trustees on enrollment-related issues.

The VPEM must have a master’s degree and 10 or more years of progressively responsible experience in higher education enrollment management from traditional on campus students, to transfer students, to online graduate working full time students, to international students both on campus and online. A combination of years in higher education enrollment, marketing, or another comparable field will also be considered. The candidate will have demonstrated success in influencing new student enrollment and retention through collaboration with faculty, student life professionals, high school and community college counselors, and alumni, and has demonstrated professional and personal integrity. The ideal candidate will understand the complexity of recruiting and marketing to the various types of students that comprise the various academic programs of Capitol Tech. Additionally, the candidate must be aware of the general enrollment challenges facing higher education, especially for small, tuition-driven institutions and have experience growing students across all degree levels and all delivery modalities.

PRIMARY DUTIES & RESPONSIBILITIES

Executive Leadership

• Advise the President and the Executive Council on strategic enrollment goals, establish and execute a strategic plan for the Enrollment and Marketing division that reflects the university's overall strategic objectives that aligns with the financial plan of the university.

• Directly supervises the head of undergraduate admissions, graduate recruitment, financial aid, marketing, and enrollment systems; set directions, departmental goals, and assist and advise in matters related to personnel and program management in their respective departments.

• Prepare and manage annual budgets to support admissions, financial aid, the marketing and communication department, and enrollment marketing.

• Stay informed of best practices in enrollment management nationally among institutions of comparable size and nature, including traditional first year and transfers, adult learning styles and preferences, and graduate/continuing professional education.

• Advise Senior Administrators and Board of Trustees regarding enrollment and marketing related issues.

• Along with the Vice Presidents of Academic Affairs and the Vice President of University Development and Student Services, participates in the development and implementation of the University's retention strategies and programs.

• Engage faculty, staff, senior leadership, alumni, and current students at a high level in the recruitment process.

• Manage the relationship with all campus vendors and partners involved with the University's marketing, enrollment and recruitment efforts, admissions, Financial Aid, and Enrollment Management

• Working in close collaboration with the Vice President for Finance and Administration, lead the process of developing annual enrollment goals and an annual action plan to reach those goals.

• Analyze data on which all goals, strategies, and tactics in the enrollment action plan are based.

• Effectively implement the annual action plan and oversee the planning and management of all admissions and recruitment efforts including campus visits, communications plans, publications and web presence, recruitment travel, prospect communications and follow-up, data systems management.

• Provide regular updates regarding the status of operations in all areas of enrollment, including progress toward enrollment and discounting (net revenue) goals.

• Along with the President and other executives, develop and cultivate strategic partnerships to enhance enrollment.

Marketing and Communication

• Develop the University's short-term and long-term marketing strategy to compel a broader interest in Capitol Tech from existing and potential prospective student target markets for all modalities and lead the University's marketing team in executing this strategy utilizing all marketing channels (print, electronic, broadcast, social media).

• Assess and oversee website updates as needed with relevant, factual data supported by photography and video for recruiting a diverse population of students.

• Supervise the Office of Marketing and Communications which is charged with coordinating the University’s outreach to traditional and social media; publishing Capitol Chronicle, the university publication geared to all university constituents; monitoring and maintaining the University’s reputation; drafting internal communication and speeches for the Office of the President.

• Represent the University publicly, as needed, to aid in the shaping of the image awareness of Capitol Tech.

• Provide senior level oversight to ensure that the Office of Marketing and Communications provides support and guidance to Office of Development and Alumni Affairs

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

• Master's degree required.

• Ten (10) or more years of progressively responsible experience in higher education enrollment management, with a record of increasing enrollment. A combination of years in higher education enrollment, marketing, or another comparable field.

• Demonstrated success in working with faculty, student life professionals, high school and transfer counselors, and alumni as key influencers of new student enrollment and retention.

• Must have demonstrated success in collaborating with members of the extended campus community.

• An appreciation and understanding of the value of STEM degree and its integration with professional education in recruitment and marketing efforts.

• An understanding of the on-line environment in higher education and the expectations of students for diverse learning modalities.

• An understanding of the complexity of recruiting and marketing to the various types of students that comprise the academic programs of the Capitol Tech. Additionally, demonstrates an awareness of the general enrollment challenges facing higher education, especially for small, tuition-driven institutions.

• Demonstrated professional and personal integrity.

• Experience with contemporary financial aid leveraging strategies and tools.

• Experience with marketing, communications, and public relations functions particularly as it relates to new student enrollment. This includes experience with CRM, social media, print and electronic communication and website development.

• Experience in gathering and analyzing data effectively in decision-making, including predictive modeling and strategic planning related to Enrollment and Marketing.

• Experience or familiarity with international student recruitment, enrollment, and retention.

• Experience with developing and implementing institutional branding and messaging and an appreciation for working with students and families from diverse backgrounds.

• Creativity of thought and action and ability to provide fresh thinking to a variety of enrollment related issues.

• Intellectual agility and confidence in current abilities while at the same time demonstrating capacity to learn and accept new ideas.

• An exceptional command of the written and spoken word, and comfort using a wide variety of communication platforms.

• A strategic mindset and a willingness to take calculated risks.

• A contemporary technical skill set including the ability to mine and use data to make informed decisions.

• The ability to integrate admissions and marketing operations successfully and effectively into a mission-focused culture that prides itself on timely and relevant communications, hospitality, and service.

• A strong business acumen.

• A keen awareness of the students to serve and the passion to deliver on Capitol Tech' promise.

• Exceptional organizational skills and proven successful management experience.

• A collegial management style and ability to hire, train, inspire and evaluate staff.

• A vision for long term, sustainable success.

• Excellent interpersonal skills that allow the Vice President to collaborate with multiple stakeholders.

SUPERVISORY RESPONSIBILITIES

The Division of Enrollment and Marketing includes 20 employees.

Capitol Technology University offers:

• Health insurance options via United Healthcare with an employer contribution per pay period.
• Dental insurance options via Principal Insurance.
• Vision insurance options via Principal Insurance.
• A 5% employer contribution to the retirement savings account when employees complete a year of service. The employee may after 30 days start TIAA Supplemental Retirement Annuity.
• Fully paid employer Basic Life and AD&D benefits to all eligible full-time employees (no cost to employees) up to a volume of $150,000 from Principal Insurance.
• Fully paid Long-Term Disability (no cost to employees) through Principal Insurance.
• Optional employee paid Voluntary Short-Term Disability Insurance.
• Optional employee paid Accident, Hospital Indemnity and/or Critical Illness benefits provided by Principal Insurance.
• Tuition waiver for full-time employees and their qualified dependents at the university and access to Tuition Exchange scholarship opportunities to pursue education at other institutions.
• Executive vacation leave accrued every pay period up to a maximum of 240 hours.
• Two Personal Leave days per year (calendar year to calendar year) after one (1) continuous year of employment.
• 15 Holidays per year.
• Paid on the 7^th and 22^nd of every month via direct deposit.
• Salary range: $125,000 - $135,000