What are the responsibilities and job description for the Field Marketing Coordinator position at Capriotti's Sandwich Shop?
OUR WHY :
At Capriotti's, our passion is to be extraordinary. Being extraordinary gives our lives meaning. It gives our lives purpose. It keeps life interesting and allows us to look forward to the future. What does it mean to be extraordinary? It is the polar opposite of just plain ordinary. We wake up each day to be remarkable, to be exceptional, to be amazing, to be astounding.
CORE VALUES :
- Passion - Be the Best
- Family - Care about people
- Integrity - walk the Talk
- Profitability - Everyone Wins
- Genuineness - 100% Real
- Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference.
- Drive catering and in-store sales through strategic outreach, events, and partnerships.
- Create PR opportunities by building relationships with local media, influencers, and community leaders.
- Collaborate with franchisees to ensure consistent and impactful local marketing execution.
- Monitor and optimize marketing performance using data-driven insights to maximize ROI.
- Collaborate with Franchisees & Store operators to ensure all programs are executed and supported by the stores.
- Ensure consistency in messaging, branding, and overall marketing efforts.
- Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success.
- Define and achieve metrics for traffic growth, catering sales, and PR impact to ensure Capriotti's dominance in the market.
- Strong local marketing, PR, and community engagement experience preferably in restaurant marketing.
- Strong preference for candidates with a deep familiarity of the Las Vegas community.
- Must be a self-starter who is comfortable interacting and presenting to restaurant owners and senior leadership as well as connecting with customers and members of the community.
- Proficiency in digital marketing and analytics to measure and improve campaign success.
- Exceptional communication and relationship-building skills with franchisees and stakeholders.
- Creative thinker with the ability to craft unique, market-dominating campaigns.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics).
PURPOSE OF POSITION :
Capriotti's Sandwich Shops of Las Vegas are seeking a dynamic and results-oriented Field Marketing Coordinator. This position is dedicated to position Capriotti's as the undisputed sandwich leader in Las Vegas by outpacing competitors with innovative and effective local marketing strategies, franchisee collaboration, and impactful PR initiatives that drive traffic and brand loyalty.
PRIMARY RESPONSIBILITIES :
LSM Strategy Development & Execution :
POSITION REQUIREMENTS :
CORE FOCUS :
To share our passion, one sandwich at a time.
Compensation : $50,000.00 - $90,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Founded in 1976 in Wilmington, Delaware by siblings Lois and Alan Margolet, Capriotti's was born from a desire to create something unique while honoring family heritage. To this day the whole roast turkeys, quality meats & cheeses, and fresh rolls and produce continue to impress our patrons and earn awards across the country.
Sharing Our Passion One Sandwich at a Time : Accomplishing the Capriotti's mission begins and ends with you. You are the face of the company and will provide Uncompromising Standards of Quality and Service by ensuring Hot food is always served hot, cold food cold, all food fresh, in a clean environment, in full uniform with a smile.
Salary : $50,000 - $90,000
