What are the responsibilities and job description for the Las Vegas Field Marketing Manager position at Capriotti's Support Center?
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
Are you ready to make your mark with an iconic brand that’s redefining the sandwich game? Capriotti’s Sandwich Shop is looking for a passionate and driven Field Marketing Manager to join our Las Vegas corporate team. At Capriotti’s, we don’t settle for ordinary — we strive to be extraordinary. Our mission is to wake up each day with purpose, innovate without limits, and deliver remarkable experiences that delight our customers and fuel our passion. If you’re a creative thinker who thrives in a fast-paced environment and wants to shape the future of local marketing while working with a team that shares your dedication to excellence, this is your opportunity to shine!
PURPOSE OF POSITION:
This pivotal role is focused on elevating Capriotti’s to the forefront of the sandwich industry in Las Vegas by outpacing the competition through bold, innovative marketing strategies, seamless collaboration with franchisees, and impactful PR campaigns that drive traffic, build brand loyalty, and solidify our reputation as the ultimate sandwich destination.
MUST HAVES:
- Must be confident, articulate, and comfortable speaking directly to Franchise partners about how you can support their locations
- Must have the ability to recommend and execute new ideas and creative activations to drive traffic and sales for Las Vegas-areas shops
- Must be able to effectively present new ideas to the Marketing Team, based on your findings in the field
- Must be able to build polished decks and media plans to present to our Leadership Team
- Must be highly motivated and accountable for delivering tangible results
- Must have a flexible schedule that can support events that may arise outside of normal business hours (i.e. Community events on the weekend, evening promotions, etc.)
If you have the above qualifications, keep reading below...
If you have the above qualifications, keep reading below...
PRIMARY RESPONSIBILITIES:
LSM Strategy Development & Execution:
- Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference.
- Drive catering and in-store sales through strategic outreach, events, and partnerships.
- Create PR opportunities by building relationships with local media, influencers, and community leaders.
- Collaborate with franchisees to ensure consistent and impactful local marketing execution.
- Monitor and optimize marketing performance using data-driven insights to maximize ROI.
- Collaborate with Franchisees & Store operators to ensure all programs are executed and supported by the stores.
- Ensure consistency in messaging, branding, and overall marketing efforts.
- Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success.
- Define and achieve metrics for traffic growth, catering sales, and PR impact to ensure Capriotti’s dominance in the market.
POSITION REQUIREMENTS:
- Strong local marketing, PR, and community engagement experience preferably in restaurant marketing.
- Strong preference for candidates with a deep familiarity of the Las Vegas community.
- Must be a self-starter who is comfortable interacting and presenting to restaurant owners and senior leadership as well as connecting with customers and members of the community.
- Proficiency in digital marketing and analytics to measure and improve campaign success.
- Exceptional communication and relationship-building skills with franchisees and stakeholders.
- Creative thinker with the ability to craft unique, market-dominating campaigns.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics).
BENEFITS:
Capriotti’s Sandwich Shop takes pride in offering a comprehensive benefits package designed to support your well-being and professional growth. Our team members enjoy competitive salaries along with a range of benefits, including medical, dental, vision, life insurance, 401(k) plans, generous vacation, and personal time off. At Capriotti’s, we’re committed to taking care of our people so they can focus on what they do best—being extraordinary.
HOW TO APPLY:
Please send us your cover letter and resume in PDF format for immediate consideration!
Flexible work from home options available.
Salary : $70,000 - $83,000
