What are the responsibilities and job description for the Senior Manager, Performance Creative Job at Caraway Home in New York position at Caraway Home?
Who are we :
Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process.
Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, Container Store, Costco, Zola, and many more.
We’ve amassed over 70,000 five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, CNN.
Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!
The Opportunity :
We are seeking a results-driven and imaginative Senior Manager, Performance Creative to spearhead the creative strategy and execution for our performance marketing initiatives. As the creative visionary within the Performance Marketing pod of our Growth team, you will collaborate with internal teams, video editors, and graphic designers to bring bold, innovative advertising concepts to life.
We're looking for someone eager to dive into the world of a multi-million-dollar paid social operation. You’ll be responsible for crafting and testing performance-driven creative assets for channels like Meta, TikTok, YouTube and beyond, driving measurable business impact through engaging content. Your expertise in scripting, producing, and optimizing high-performing creator-driven content will be crucial in expanding our paid UGC program.
Reporting to the Associate Director, Growth (Paid Acquisition), you’ll contribute directly to the strategy that powers Caraway’s growth, while shaping our creative playbook for performance marketing success.
Who You Are :
As the Senior Manager, Performance Creative, you will be a driving force in shaping Caraway’s creative strategy, leveraging your expertise in paid media to scale performance across digital channels. With a deep focus on Meta and TikTok, you will develop innovative ad concepts that acquire customers, resonate with audiences, and drive measurable business results.
In this role, you will be at the forefront of ideating, testing, and optimizing high-performing creative assets while collaborating with internal creative teams, external partners, and cross-functional stakeholders. Your ability to balance data-driven insights with bold, imaginative thinking will be pivotal in shaping our creative direction and contributing to the growth of a fast-evolving, innovative brand.
Beyond your expertise in creative strategy, the ideal candidate will possess exceptional communication skills, effortlessly articulating complex ideas proactively and consistently. You excel as a collaborative team player, thriving in cross-functional, yet remote environments, where your skills contribute to collective success.
Responsibilities :
- Creative Leadership and Strategy
Serve as the creative leader, bridging performance marketing goals with innovative creative solutions.
Provide constructive and actionable feedback on video assets and demonstrate the ability to offer thoughtful edits to enhance creative quality.
Own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of net new ads and innovation.
Monitor and analyze ad platform data, product sales data, market insights, overall performance of creative content, and the competitor landscape to derive insights and guide the development of new briefs and angles for each product.
Keep abreast of industry trends, social media platform updates, and best practices.
Act as the quarterback for creative projects, managing and collaborating with internal cross-functional teams and external partners on a regular basis (this includes providing feedback, briefing concepts, managing production timelines and delivering final assets for ad flighting, etc).
Craft detailed monthly content creator briefs, including shot lists and voiceover guidelines, to ensure clear direction and alignment with creative goals.
Partner with leadership to assess internal and external resourcing needs, balancing full-time hires, contractors, and agency support to scale the creative function effectively.
Knowledge, skills, and abilities :
The anticipated base salary range for this role is $110,000 - $130,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to : skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.
Caraway Life :
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.
Team : You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.
Culture : At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world.
Workplace : Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.
Benefits :
We value you and your family. With this in mind, full-time eligible employees are provided :
Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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Salary : $110,000 - $130,000
