What are the responsibilities and job description for the Marketing Automation Specialist position at Carbon6?
Who We Are
We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global company across North America, Europe and Asia, made up of passionate entrepreneurs, expert sellers, and innovative thought leaders.
Founded in 2021, we work with the largest and most successful sellers, brands, agencies, and aggregators around the world to drive growth, maximize profitability and manage with intelligence to scale their businesses. In addition to collaborating with global giants such as Amazon, Walmart, Alibaba, and others, we foster partnerships with key industry players like BigCommerce, Teikametrics, Jungle Scout, and more. Through our innovative solutions and strategic alliances, we empower businesses of all sizes to excel in today's competitive landscape, driving success and fostering long-term growth for both our clients and partners.
The Opportunity (Open to Remote, or Hybrid / In-Office in our Toronto HQ)
Are you passionate about creating impactful marketing campaigns that drive engagement and growth? Carbon6 is on the search for our first Marketing Automation Specialist who will be a key player in shaping our marketing strategy. In this role, you'll take the lead in leveraging Marketo and other cutting-edge tools to transform how we nurture, and convert leads. This is your chance to collaborate with a dynamic, innovative team at the forefront of the tech industry and make a tangible impact on our B2B growth. If you thrive in fast-paced environments, love uncovering insights through data, and are ready to elevate your career in marketing automation, we want to hear from you!
Your Impact
- Lead Nurturing : Develop and own the strategy and messaging for our automated email nurture flows to help drive leads from lead to MQL.
- Campaign Management : Own the development and execution of targeted, high-impact email campaigns in support of broadening marketing initiatives and driving customer engagement
- Cross-Sell Strategies : Create marketing automation workflows to identify and promote cross-sell opportunities, enhancing customer engagement and revenue growth.
- Collaboration and Communication : Work hand-in-hand with sales, content, enablement, and design teams to align efforts, share insights, and amplify results.
- Data Analysis and Reporting : Dive deep into campaign performance by monitoring and reporting on key performance indicators (KPIs) to ensure our marketing automation efforts uncover actionable insights, and tell compelling stories with data. You'll play a critical role in identifying trends, insights, and opportunities for improvement, and present findings to stakeholders. You'll also partner with Product and BI teams to fuel product-led growth (PLG )initiatives with precision and creativity.
Your Qualifications :
Perks & Benefits
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