What are the responsibilities and job description for the Product Manager, at-Home Marketing position at Cardinal Health?
Qualifications
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
Prior experience with downstream marketing, specifically email marketing
Experience with sharing success metrics of a campaign, apply new learnings from email marketing campaign
Influential, strong communicator and excellent project management skills
Experience working and collaborating with a sales team to identify and prioritize sales enablement tool needs, objectives and goals
Accountable for gaining and driving cross-functional support from all stakeholders, regardless of level
Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
Ability to prioritize among multiple tasks and self-manage
Microsoft Office experience with an emphasis on Excel and PowerPoint
Travel required – up to 10%
Applies marketing knowledge and a thorough understanding of concepts, principles, and marketing capabilities to perform varied tasks and projects
Responsibilities
Success in this role requires (a) strong marketing discipline to support pull through of Cardinal Health at-Home value prop to sales enablement email campaigns, (b) ability to bring vision to life with limited direction; (c) project management skills to execute projects while managing budget implications; (d) comfort leading cross-functional projects between sales, marketing and customer service teams inside a matrixed and geographically dispersed (mostly virtual) organization
The role will report to the Senior Manager of at-Home Marketing
Execute against the Cardinal Health at-Home Marketing Strategy by owning both the strategy and execution for marketing in the following HME and HHA channels :
Develop email marketing strategies, deploy email marketing, and track email success for nurture campaigns for HME and HHA
Present and share out on email marketing success metrics and opportunities to innovate and reinvent in email marketing
Marketing developer and executor of sales enablement tools to ensure that teams have all necessary information for efficient commercialization of the product, in coordination with the Communications team
Ownership and updates of key brand assets such as QBR pitch deck, brochures, and sell sheets, product flyers, one-pagers, launch packets, product category launch kits
Manages sales repository management tool for both channels; HighSpot
Own end-to-end at-Home RFI / RFP process and tools in collaboration with sales reps
Analyzes market research, trends, projections, and innovations to support ideation for new marketing campaigns
Collaborates with marketing and product management teams to integrate commercial, customer, and technical perspectives
Works cross functionally on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Completes work independently; receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
Benefits
Anticipated salary range : $78,500 - $112,100
Bonus eligible : No
Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being
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