Job Description
Job Description
POSITION SUMMARY
The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures' platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.
ABOUT CARDONE VENTURES
Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process : we are inspirational, disciplined, accountable, transparent, aligned, and results oriented. This company operates nationally and is growing by the day.
SUCCESS LOOKS LIKE
- Clients who actively reach out to gain advice and support from their trusted advisor
- Clients see revenue growth within their business through the tangible and actionable recommendations driven by the PR MM
- Removing confusion and creating excitement to take control of conversion of leads by our clients, showing them how to properly nurture and convert
OBJECTIVES
Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketingWork collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform ReviewConsult with clients to determine their 10-year marketing growth strategyCollaborate with 25 clients from various industries with different marketing needs and varying levels of marketing acumenDefine the platforming client’s brand house, customer engagement model, value ladders and customer persona(s)Align the client’s customer journey to the organization’s brand strategyGuide clients through a seven-month journey to shift their perspective on marketing strategies in their businessTest, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programsAudit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendationsDefine metrics and analyze program success, and track and forecast growth and engagementUse and recommend CRM platform to create effective customer service and retention strategies for marketing programsInteract with clients at in-person events during the delivery of their 10X360 Platform ReviewMake recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitorsCreate effective and attractive landing pages and email sequences through an internal CRM system for clients businessesCreate campaign plans consisting of strategy, copy, value propositions, and products offered for clientsCOMPETENCIES
Understanding of digital, traditional, social media, and strategic marketing opportunitiesAbility to leverage market research and data to guide clients toward decisions that will benefit the organizationDemonstrates understanding of marketing statistics for social media platforms and where people spend most of their timeAbility to articulate the concept of flow, conversion and retentionCan articulate the difference between marketing strategy, branding and advertisingAbility to identify a client’s brand house and customer personasUnderstanding of critical marketing key performance indicators (KPIs) in order to measure performanceCan provide creative, strategic marketing ideas without going too far outside the realm of CV best practiceAbility to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestionsAbility to ask pointed questions during the discovery phase to understand the client’s current marketing strategySubstantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)EDUCATION AND EXPERIENCE
Bachelor’s Degree in Marketing or related area of study, or equivalent work experienceAt least 3 years’ work experience in marketing, sales, and management10X TOTAL REWARDS
Medical, dental, and vision for FT positions and their dependentsVacation and sick time policy that increases based on tenure with the companyThree work from home days per month (4 / month during June-August)Employee Assistance Program through Guardian401k with Company matchPet Insurance through SPOT for your 10X pets!Competitive parental leave policy : 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver 1 month remote for bothEmployee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep servicesProfessional Development through reimbursements for courses / certifications outside of CV, and a 10X Mentorship ProgramContinued Education : we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and MarketingUncapped Commission Potential : all of our team members have the opportunity to sell our Products / Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commissionPHYSICAL REQUIREMENTS
Prolonged periods sitting at a desk and working on a computerThis position will require travel : up to 5%COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.
Salary : $20,000
