What are the responsibilities and job description for the Communications Specialist position at Care Initiatives?
Care Initiatives is now hiring a Communications Specialist to join our team!
Care Initiatives is the largest nonprofit nursing home organization with over forty (40) skilled nursing communities, seven (7) hospice offices (and growing!), plus our own internal staffing agency, we are committed to providing exceptional care and support at every stage of the healthcare journey.
We are looking for an enthusiastic Communications Specialist to support our external and internal communications efforts. Phenomenal communication and copywriting skills make a strong Communications Specialist. Experience in corporate communications and project management are important qualities too. This role will be responsible for developing and executing a corporate social media strategy while expanding our digital footprint and oversees our social communications efforts. In addition, this person will play a critical role in supporting sales, marketing and recruitment efforts through strategic brand promotion via digital and printed collateral.
The Communications Specialist will be responsible for helping tell the Care Initiatives story by creating content that supports the mission, core values and culture. This person will ensure consistent messaging across various channels, including internal communications, website content and social media, by developing content, managing public perception, and maintaining a positive brand image.
What you'd do as a Communications Specialist at Care Initiatives:
Committed to attracting and retaining a diverse staff, Care Initiatives will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming.
Care Initiatives is an Affirmative Action and Equal Opportunity Employer. Care Initiatives complies with applicable federal civil rights laws and does not discriminate based on race, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, marital status, parental status, genetic information, protected veteran status, or any other characteristic protected by law
Care Initiatives is the largest nonprofit nursing home organization with over forty (40) skilled nursing communities, seven (7) hospice offices (and growing!), plus our own internal staffing agency, we are committed to providing exceptional care and support at every stage of the healthcare journey.
We are looking for an enthusiastic Communications Specialist to support our external and internal communications efforts. Phenomenal communication and copywriting skills make a strong Communications Specialist. Experience in corporate communications and project management are important qualities too. This role will be responsible for developing and executing a corporate social media strategy while expanding our digital footprint and oversees our social communications efforts. In addition, this person will play a critical role in supporting sales, marketing and recruitment efforts through strategic brand promotion via digital and printed collateral.
The Communications Specialist will be responsible for helping tell the Care Initiatives story by creating content that supports the mission, core values and culture. This person will ensure consistent messaging across various channels, including internal communications, website content and social media, by developing content, managing public perception, and maintaining a positive brand image.
What you'd do as a Communications Specialist at Care Initiatives:
- Creatively tell our story
- Craft internal and external messaging and content to support communications strategies.
- Support content creation for current and future communications channels.
- Strategically manage social media
- Develop and implement a social media channel and content strategy.
- Create and manage social media marketing campaigns.
- Ensure brand voice and consistency are carried through content.
- Create and design social media graphics, videos, images, etc.
- Support creative services
- Provide design support for internal, external and marketing communications.
- Develop and launch branded templates to support internal and external needs.
- Track and Report Performance
- Monitor, track and report social media engagement metrics and progress toward goals.
- Monitor, track and report website performance.
- Monitor, track and report marketing performance – social media, digital.
- Bachelor’s degree required with concentration in communications, journalism, or similar field required.
- Minimum 4 years of creative social media strategy, content design and development.
- Experience in internal communications is preferred.
- Graphic design background; proficiency with Canva and/or inDesign.
- Fluent in WordPress, Google Analytics, SharePoint and major social media platforms.
- Basic understanding of Google Analytics, managing Google Business Profiles and Google Ads.
- Knowledge in interpreting brand guides and AP Style a bonus.
- Occasional travel required.
- Unlimited vacation time.
- Robust benefit options including medical, dental, vision, retirement savings, Basic Life and AD&D, Voluntary Life AD&D, Short-Term and Long-Term Disability.
- On-demand pay... and more!
Committed to attracting and retaining a diverse staff, Care Initiatives will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming.
Care Initiatives is an Affirmative Action and Equal Opportunity Employer. Care Initiatives complies with applicable federal civil rights laws and does not discriminate based on race, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, marital status, parental status, genetic information, protected veteran status, or any other characteristic protected by law
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