What are the responsibilities and job description for the Senior Digital Marketing Manager position at CareAbout?
New York, New York 10036Company Description CareAbout Health is a managed services organization (MSO) that provides expert advice, resources, tools, and other support to its portfolio of medical groups and healthcare focused companies. CareAbout Health is helping align incentives to create a world where patients, providers, and payers work together in a seamless, coordinated manner toward common goals : higher quality, lower cost, better outcomes. Role Title : Senior Digital Marketing Manager FLSA Category : Exempt Role Location : Remote Reporting Relationships : This position reports to the Director of Marketing. Role Summary and Responsibilities : The Senior Digital Marketing Manager is primarily responsible for overseeing and implementing digital media initiatives, executing electronic campaigns, integrating the use of various social media platforms into marketing strategies, responding to physician practice requests for marketing materials, development of collateral materials, and general departmental support. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. Key Responsibilities / Essential Functions : Manage digital marketing content, including maintenance of company websites and coordinate the development of new content and updates using internal and external resources.Develop and execute email campaigns, coordinating creative services consultants as necessary.Manage SEO / SEM strategy and provide analytics.Assist with planning aspects of events, conferences, award ceremonies, and trade shows.Assist with the compilation of the status of all marketing projects and tasks.Coordinate production of collateral materials and marketing campaigns, including oversight of outsourced creative services providers (i.e. copywriters, graphic designers, photographers, printers).Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes and content.Prepare marketing activity reports and metrics for program success.Compile market research, competitor analyses, and campaign results.Support the development and maintenance of internal tools, including provider directories and company intranets.Non-Essential Functions : Other duties, as assigned.Qualifications : B.A. or B.S. in a related field (marketing, journalism, public relations, advertising, or communications) preferred.Minimum 6-8 years in a digital marketing role.Healthcare experience preferred.Extensive understanding of social media to further the company's business development goals, and be able to develop, implement, and monitor initiatives via social networking sites including Facebook, LinkedIn, and Instagram.PC-fluent in Outlook, Word, PowerPoint, and Excel.Significant experience with Adobe Suite, SEO tactics, Salesforce, Constant Contact, Canva, and WordPress.Candidate must have strong technical abilities and a variety of professional digital talents.Excellent written and verbal communication skills.Strong work ethic and time management skills.Ability to manage multiple projects and interact with diverse teams.Candidate should have a proactive, energetic, can-do attitude, and excellent interpersonal skills for representing the organization during media events, health fairs, award ceremonies, and other community activities.Featured Benefits : Health, dental, and vision insurance.401K with automatic employer contribution.PTO and Paid Holidays.Company paid Life Insurance.Access to voluntary short and long-term disability insurance.Access to additional life insurance.Access to a variety of Wellness programs.CareAbout Health is committed to providing an environment of mutual respect where equal opportunities are available to all applicants and employees without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances (referred to as "protected characteristics"). We are interested in every qualified candidate who is legally able to work in the United States without sponsorship. We cannot offer any visa sponsorship now at this time.The Salary range for this position is$84,900 / yr. - $113,000 / yr.Compensation is based on the level and requirements of the role. Salary within our ranges may also be determined by your education, experience, knowledge, skills, abilities, and location, as required by the role, as well as internal equity and alignment with market data.
Salary : $84,900 - $113,000
