What are the responsibilities and job description for the Copywriter position at Careerbuilder-US?
Software Resources has an immediate job opportunity for a Copywriter with a major corporation in Miami, FL.
POSITION SUMMARY :
Responsible for devising, writing and pitching advertising copy from conception to completion for use in digital, print and broadcast media. Drives the evolution and consistent application of brand tone and personality. Delves into the intricacies of the business in order to provide highly accurate & quality work by the required deadline. The copywriter position lives within the company's Creative Services team, focusing on campaigns and deliverables to support the Marketing and Sales departments. Works closely with Traffic Creative Project Managers, Graphic Designers and other members of the Creative team, as well as Sales & Marketing Account Executives for project completion.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Concept and write ads, flyers, direct mail and other forms of print collateral, as well as digital media, including web copy, banners and email, special projects, and other materials for consumer and trade media including video scripts.
- Partner with department graphic designers to devise and present multiple creative conceptual options to deliver on client areas strategic and business needs.
- Participate in brainstorming sessions with the team to come up with names for programs, venues, and other brand-related elements.
- Drive brand consistency through ongoing development and implementation of brand guidelines for copy.
- Ensure timely release of new creative campaigns and deliverables.
- Provide copy direction and support to other internal client teams (Sales, Marketing, etc).
- Review final material and suggest improvements as needed.
- Partner with any external agencies to drive asset development and final approval.
- Performs other duties as required.
QUALIFICATIONS :
KNOWLEDGE AND SKILLS :
