What are the responsibilities and job description for the Marketing Analyst position at Careington?
Careington is a solutions-oriented company. An established leader, we have been a trailblazer in the field of discount health care since 1979. Over the years, our mission has remained the same, to create discount health programs that are marketable to the employer, profitable to the provider and economical for the member. In response to a growing demand for our products and services in recent years, our growth means that we continuously strive to recruit innovators to join our fast-paced, forward-thinking team.
Are you a data enthusiast dreaming of a workplace where creativity and metrics inspire marketing strategies? If so, this might be the job for you! The Marketing Analyst will support the Marketing team in a variety of multi-channel, high-level campaigns with anything from data analysis with visualizations to complex operational set-ups and problem-solving supporting automated marketing projects.
This analyst role will take a deep dive into the story behind the numbers and come to the surface with insightful recommendations to increase revenue across multiple brands and companies. You would be a part of the highly esteemed Campaign Team within the Marketing Department known for enhancing, scaling and elevating our marketing efforts.
This is a hybrid role, working three days at our Frisco, TX office and two days from home.
General Duties & Responsibilities:
- Build and present reports (monthly, quarterly, year end and ad hoc) and dashboards to provide ongoing data and insights for internal stakeholders from a variety of channels (email, digital advertising, print, web and social media)
- Draw conclusions from reports and complex data to make recommendations
- Develop and launch advertising campaigns across paid channels including Google and Bing
- Assist Campaign Manager in annual marketing plan creations to drive messaging and strategy for multi-channel campaigns
- Drafting and executing campaign proposals
- Optimize, monitor and analyze digital B2B or B2C campaigns
- Navigate and complete HubSpot operational tasks – creating workflows, properties, emails, forms, trouble-shooting requests and API integrations as needed
- Build basic and advanced performance tracking for reports using Google Tag Manager, GA4 and advertising accounts
- Webinar creation and moderation as needed, utilizing Zoom, Microsoft Teams and GoTo Webinar
- Work closely with our Campaign Manager to fully execute multi-channel campaigns throughout the year
- Set up analytical properties and accounts for a variety of clients and internal projects
Knowledge, Skills & Abilities:
- MUST be advanced in Excel (pivot tables, x-look up and basic calculations) and Microsoft Office
- Extremely organized and detail oriented, with the ability to multi-task in a fast-paced and dynamic environment
- Working knowledge of Google Products (Google Analytics, GTM, Looker Studio, Search Console, Ads)
- Knowledge of marketing platforms and tools (MailChimp, Sendgrid, HubSpot, Survey Monkey, UTM Builder, Keyword Planners, Canva, GoTo Webinars)
- Strong analytical and effective communication skills
- Excellent in time management and prioritization
- Familiarity with affiliate marketing programs (Commission Junction, Share-A-Sale, etc.)
- Innovative and exhibit self-initiation (desire to learn new things)
- Effectively presents results to executives and recommend the next steps based on internal capabilities
- Up to date with the latest trends and best practices in marketing
- Has some knowledge of SEO and SEM (platform familiarity with Semrush and MOZ is a plus)
- A/B testing, heatmapping and multivariate testing skills
Education & Experience:
- Bachelor’s degree in marketing or related field required
- 2 years' experience with advertising campaigns, analytics, user testing and marketing operations
- Experience using tools including SQL, GA4, Looker Studio, GTM, Bing Advertising/Google Ads Manager and HubSpot
- Experience with A/B and multivariate experiments
- Proven track record with successfully managing and scaling advertising campaigns (bonus points if you have managed large budgets and multiple clients or accounts)
- Ability to work independently and develop solutions for complex projects and problems
- Agency experience or experience on a performance marketing team is a plus
- Setting up HubSpot automated email drip campaigns and Workflow operational rules within the system is highly desirable
