What are the responsibilities and job description for the Community Marketing Representative III- Must Reside in Hamilton County or Contiguous Counties position at CareSource?
Job Summary :
Community Marketing Representative III is responsible to develop strategy for productive relationships with Public and Private Community partners (Community & Government Agencies, Housing, Providers, and Health System partners) in order to secure access for the Sales team to educate and promote enrollment to consumers for Medicaid, Marketplace, MyCare and Medicare Advantage.
Essential Functions :
- Collaborate with regional business agencies to acquire their statewide endorsement to promote CareSource
- Support the sales strategy and enrollment, in collaboration with management, to ensure goals are successfully achieved
- Work with cross-functional CareSource Teams to achieve sales activity goals
- Work with sales teams statewide to strengthen relationships with existing regional accounts in order to increase visibility and determine opportunities
- Work with internal teams to develop marketing opportunities within community, health centers, and physician offices
- Identify opportunities for and coordinate participation in community and informational events
- Develop new forums to market and educate potential enrollees
- Periodically train colleagues on evolving market dynamics and opportunities
- Educate influencers and key stakeholders within target accounts on the plans CareSource offers
- Identify opportunities using membership data and market intelligence / account based insights to effectively build a strategic account / territory approach to achieve desired membership and exposure results
- Identify and establish sales activities and brand awareness for team within a variety of multi-cultural communities across all lines of business
- Play a key role in supporting the implementation of statewide marketing strategies including market research, collateral development, special events, content marketing and sponsorship activities
- Maintain active prospects list in CRM and submit weekly account activity recaps
- Travel throughout assigned region to provide education about the organization to potential enrollees and promote enrollment into CareSource
- Collaborate cross functionally in the development of health partner specific strategies for enhanced engagement
- Generate referrals utilizing trusted sources
- Utilize territorial selling model to maximize marketing efforts in obtaining new member acquisition
- Regular travel to conduct member and pre member events, provider visits, and community-based visits as needed to ensure fulfillment of job requirements
- Act as a liaison with internal government relations department to coordinate outreach, and to present CareSource in sponsorships within areas that government relations determines to be essential for focus.
- Demonstrate up to date knowledge on market trends regarding state insurance, government relations, and changing landscapes.
- Perform any other job duties as requested
Education and Experience :
Competencies, Knowledge and Skills :
Licensure and Certification :
Working Conditions :
Compensation Range :
61,500.00 - $98,400.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type : Salary
Competencies :
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.
Salary : $61,500 - $98,400