What are the responsibilities and job description for the Head of Marketing position at CargoSprint LLC?
At CargoSprint, we are innovating at the intersection of logistics, payments, and appointments to create seamless solutions for our customers. You will have the opportunity work with the best customers in the logistics industry, a talented, driven and passionate team, and help shape the future of logistics.
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
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About The Role
As the Head of Marketing, you’ll be responsible for building and executing a robust marketing strategy that supports our aggressive growth goals. You’ll need to be both a strategic thinker and an execution powerhouse, with the ability to lead marketing efforts while providing detailed reports for board-level GTM reviews. This role is based in Atlanta in a Hybrid capacity, limited travel required.
What You'll Do
Develop and implement a comprehensive B2B marketing strategy for our fintech and payment solutions.
Build a strong brand presence in the market, focusing on differentiation and value proposition.
Lead demand generation, content marketing, and digital marketing initiatives.
Collaborate with sales and product teams to align marketing efforts with business objectives.
Provide detailed reporting and analysis for board-level GTM reviews.
Manage the marketing budget and ensure a high ROI on all activities.
Drive market research and customer insights to refine strategies
Qualifications
10 years of B2B software marketing experience.
Experience in fintech, payments, and / or supply chain tech ideal.
Proven track record in brand building, demand generation, and GTM strategy development.
M&A experience including rebrands, ideally with PE backed businesses.
Excellent technical MarTech skills proven history of creating and executing.
Deep experience partnering with sales leadership, as well as manage a small to mid-size teams teams.
Ability to create detailed, data-driven reports for board-level reviews.
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