What are the responsibilities and job description for the Brand Development Manager position at Caribbean Food Delights, Inc.?
Job Overview:
We are a leading manufacturer of Jamaican-style products and seek an experienced Marketing Manager to join our team.
The ideal candidate will have a deep understanding of digital and new media, including email marketing and social media platforms.
The Marketing Manager will be responsible for developing and implementing strategic marketing plans and forecasts to achieve corporate business goals and objectives for products and services.
- Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
- Lead and supervise the workflow of other team members in the department.
- Participate in the research and development of new products.
- Work closely with the R&D department on the modification of existing products and termination of ineffective products.
- Gather and analyze customer feedback.
- Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
- Establish and maintain a unique product voice throughout all product lines and promotional materials.
- Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
- Plan and oversee advertising and promotional activities, including print, electronic and digital media.
- Perform media buys required to promote companies' products and agenda.
- Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.
- Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
- Monitor the competition including marketing activities on a regular basis.
- Establish and maintain relationships with select industry influencers.
- Supervise, review and approve all corporate sponsorships and donation requests.
- Represent the company at trade shows, trade association meetings, etc., to promote products.
- Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
