What are the responsibilities and job description for the Sr Director, Growth Marketing position at Caribou?
About Caribou
At Caribou, we care about giving people financial freedom so they can focus on what's most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $115 / month on their car loans while protecting their investment long term.
Caribou is led by leaders from the technology, automotive, and finance industries. We're proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
In this role, you will...
- Develop and execute marketing strategies to maximize growth from existing channels, including paid search, direct mail, affiliate, email / sms, SEO, etc.
- Identify, test and implement new marketing channels and strategies to deliver on our overall growth and CAC targets
- Utilize consumer insights and analytics to develop, test, and implement new lifecycle marketing strategies that will increase conversion across the funnel
- Develop and implement a content strategy to attract, engage, educate, and convert prospective customers across the funnel
- Direct the creative development process for marketing campaigns, ensuring that the creative is on brand and aligned with business objectives; implement creative testing process to drive continuous improvement
- Closely collaborate with Product, Sales, and Partnerships colleagues to identify and implement new growth opportunities
- Manage an in-house marketing team of 5-7 FTEs and contractors, as well as agency partners
- Closely monitor competitive landscape and industry trends to identify new risks and opportunities, and quickly adapt to market changes
This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates, with a preference for the Chicago, IL, Denver, CO or San Francisco, CA markets.
This role will require attendance at occasional in-person team meetings at one of our offices.
About You :
You, like us, are driven to achieve your goals. At Caribou, we have just three core values : Give a damn. Velocity. Make the assist. We're motivated. We race towards our goals. And we help each other along the way.
How we will take care of you :
Everyone at Caribou is a valued team member. Our compensation and benefits package includes :
Our Core Values
We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.
Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
California Consumer Privacy Act
Salary : $168,000 - $210,000
