What are the responsibilities and job description for the Technical Marketing Specialist position at Carl's Place LLC?
Our employees tell us that Carl's Place is the best place they've worked. Here are some of the ways we've earned those glowing reviews:
- Provide free lunch, snacks, and drinks to fuel you through the workday.
- Help you improve your golf game with simulators on site. Only the cool companies have them.
- Help you improve your bowling game with lanes on site. See the comment above about cool companies.
- Encourage a casual dress code. All the best work gets done in comfy clothes.
- Arrange fun initiatives like Dog Friday, where you can bring your pup to work and have an extra coworker for the day.
About Us
Since 2006, Carl’s Place has been creating, innovating, and giving people what they want: high-quality screens for indoor and outdoor use, bringing entertainment of all sorts to the world. Now Carl’s Place has expanded beyond screens to sell Golf Simulators and all the accessories needed to make a dream indoor golf setup a reality.
About the Role
At Carl’s Place, we don’t just work—we create. And we have fun doing it. We’re looking for a Technical Marketing Specialist who’s ready to dig into the technical side of eCommerce, paid advertising, and marketing solutions. This role is for someone who thrives on problem-solving, loves collaborating with talented marketers and developers, and has the skills to turn data and tools into engaging online experiences.
You’ll bounce between marketing and technology, optimizing our eCommerce platforms, running data-driven campaigns, and making sure our marketing tools play nicely together. Sound like fun? Read on!
What You’ll Do
- Own Website Functionality & Content Management: Keep the Carl’s Place website accurate, optimized, and fully functional by managing product pages, pricing, stock status, and category structures. Ensure a seamless shopping experience by maintaining site configurations, troubleshooting display issues, and refining product variations and attributes.
- Manage Site Tracking & Analytics: Oversee Google Tag Manager and GA4 implementations to track key site interactions, eCommerce conversions, and campaign attributions. Ensure tagging, firing events, and UTM tracking are properly configured for accurate reporting.
- Optimize SEO & Site Performance: Implement SEO best practices across the website.
- Troubleshoot & Maintain eCommerce Integrations: Manage and troubleshoot integrations with third-party tools such as payment gateways, shipping systems, ERP, and CRM tools. Ensure smooth data synchronization and proactively resolve technical issues.
- Manage Promotions & Product Data: Oversee the implementation of pricing strategies, promotions, and seasonal campaigns, ensuring accuracy and alignment across the site, paid media, and marketing channels.
- Support Paid Media & Email Campaigns: Ensure tracking and tagging are correctly applied to all paid media campaigns. Assist in managing email marketing automations and segmentations to optimize lead generation and customer engagement.
- Develop & Maintain Technical Documentation: Create and update technical content, including dynamic product diagrams, manuals, and other interactive site elements that enhance customer understanding and engagement.
- Collaborate Across Teams for Continuous Improvement: Work closely with developers, marketers, and customer service to enhance website functionality, improve eCommerce workflows, and implement new features that drive conversions and efficiency.
Skills You’ll Need
- 3 years managing e-commerce websites, using platforms such as Magento 2/Adobe Commerce, Shopify, BigCommerce
- Strong working knowledge of HTML and CSS for troubleshooting and site management
- High proficiency with analytics, tagging, and tracking (Google Tag Manager, GA4, UTM parameters)
- Deep understanding of SEO best practices and technical site optimization
- High level of comfort with computers and various software, such as Adobe Creative Suite and HubSpot
- Proven success in managing email marketing and paid advertising campaigns
- An interest in or curiosity about golf is a plus, but not a dealbreaker
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
Salary : $60,000 - $70,000
