What are the responsibilities and job description for the Marketing Manager - Property Management position at Carlisle Residential Properties?
The Marketing Manager is responsible for developing, maintaining, and monitoring marketing and analytics strategies to meet organizational objectives. The Marketing Manager's primary duties fall into three categories: 1.) Drive portfolio’s performance through brand awareness, marketing initiatives and leasing strategies; 2) Perform ongoing marketing analyses, set performance metrics, and identify area of opportunities; and 3) Oversee technological strategies, integrations, and interfaces as they relate to marketing, sales and resident retention.
Essential Duties and Responsibilities include the following.
Oversee property websites, ILS feed, marketing collateral and other promotions to ensure quality- Act as Brand Advocate throughout the portfolio
- Build strong relationships with conventional properties, industry vendors, and ownership groups.
- Develop effective marketing tools, policies and best practices for property use by staying current on industry trends
- Assist Community Managers and Regional Property Managers in developing and monitoring the marketing budgets, plans and projects for their respective properties
- Manage the procuring of marketing and promotional materials for properties and company.
- Oversee Google Business pages, review responses, and encourage campaigns to offset negative reviews
- Manage data entry and moderate/administer best practices regarding social media accounts (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc)
- Assist with acquisitions and dispositions of properties
- Display original thinking and creativity; meet challenges with resourcefulness; generate suggestions and innovative approaches; present ideas and information in a manner that gets others’ attention
- Review, update and make recommendations on rent changes, advertising specials, amenities, property marketing and traffic
- Assist with special projects, site administration and other tasks when assigned or requested
Preferred Qualifications:
- 2 years in Property Management
- 2 years in Marketing
- Degree in Marketing or Design
- Attention to detail
- Organized
- Written and verbal communication -
- Eye for design
