What are the responsibilities and job description for the Category Manager position at Carma Laboratories?
Job Details
Job Location
Corporate Office - Franklin, WI
Position Type
Full Time
Job Shift
Description
Position Summary :
The role of the Category Manager is a highly cross-functional position working with Sales, Marketing, Finance, Brokers, and directly calling on customers. As a key member of the sales team, this role contributes to driving company sales and profits and to gaining an advantage over competitors by driving strategic insights and value-added tools / programs to drive increased performance for our brands in retail. The position will utilize category, consumer and shopper insights data to create a clear direction for Carma Laboratories categories that aligns customer and Carma Laboratories strategies. This position advises on all category needs driving sales volume, distribution, and advancing customer relations.
Reports to : Director of Domestic Sales
Functional Responsibilities :
- Expert on utilizing and leveraging syndicated databases, to include customer-specific data warehouse information and loyalty card analysis (e.g., Circana, Nielsen, Panel, Customer Specific, etc.) to create direction for the category within assigned accounts
- Provide post promotion and display effectiveness analysis to help sales team determine vision for future optimal promotion strategy
- Develop category strategy and recommendations for customers while aligning to the strategies and tactics of Carma Laboratories
- Provide insights to drive depth of distribution and quality of placement for core items
- Address complex business problems leveraging multiple data sources and tools
- Provide ongoing trend analysis (business performance and drivers) to seize opportunities as well as take corrective action
- Create and deliver customer specific presentations with relevant consumer insights, competitive insight and recommendations in preparation for Customer appointments, quarterly business reviews, Broker meetings and category line reviews
- Provide input into customer planning cycle based on knowledge of category trends, competitive issues, etc.
- Interact and collaborate with senior sales, marketing, and category management peers
- Develop new tools and templates to simplify the analysis process as well as the output to the sales team
- Ad-Hoc Business reporting necessary to answer time sensitive questions
- Develop recommendations with customer team(s) and brand team to provide insights and analysis to help drive consistent sales recommendations on space management (e.g., assortment), pricing and promotion
Required Experience, Desired Skills & Qualifications :
Educational Requirements :
Bachelor's Degree or equivalent education and work experience
Physical Requirements :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is regularly required to sit; use hands, handle, or feel objects, tools or controls; reach with hands and arms; and talk or hear.
Environmental Requirements :
The work environments described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
