Marketing Specialist

Job Summary :

Reporting to the Strategic Marketing Manager, the Marketing Specialist will be responsible for 3 main objectives :

Driving sales growth in alignment with overall company goals by monitoring and measuring marketing activities, making recommendations, and pivoting when needed.

Understanding the market landscape in which each brand performs and staying actively involved in market conditions which could affect that.

Building & creating strong brand awareness for each brand in the markets they operate in through digital marketing, social media strategy, etc

Responsibilities & Duties :

Graphic Design

• Work closely with all lines of business on creative needs such as sales tools, internal communications, videos, location & competitive maps, templates, etc.

Demand Generation

Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads.

Track & measure ROI on all marketing campaigns and activities. Provide regular ROI updates to Strategic Marketing Manager as well as recommendations for adjustments.

Content & Value Story Creation

Identify & understand each point in our value chain & what is important to them, to create materials that resonate with each person that the individual brands need to target.

Work cross-functionally with innovation center, sales, and customers to continuously support creation of value story materials such as case studies, testing, eblasts, presentations, customer testimonials, and videos.

Market Development

Communicate and collaborate with sales and leadership team to identify new market potential, including new geographies and vertical markets, that align with the strategic direction of the company to drive brand awareness and education within that market to drive sales.

Stay abreast of macro-economic updates, as well as the customer / competitive landscape and share key findings to team.

Customer Engagement

Support execution of tradeshows, events, lunch & learns, webinars, etc.

Evaluate and recommend industry associations that each brand should be active participants in.

Digital Marketing Strategy

Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community & position us as the subject matter expert in that area.

Create social media content, including targeted sponsored ads & video content, in collaboration with Senior Marketing Specialists.

Learning & Development

Develop an in-depth understanding of the products and solutions we offer.

Understand the value chain of each brand to create value story materials with a compelling message that speaks to each point in the value chain.

Continuously research target markets and verticals to build thorough understanding of changing market conditions & support research needs across the business.

Attend approved customer visits, events & tradeshows to better understand customer needs.

Learn & embrace our selling process and CRM (Salesforce).

Required Skills and Experience :

1-3 years B2B marketing / market development experience

Bachelor’s Degree in Marketing, Business or related field, or commensurate experience

Ability to gain technical knowledge of products and applications

Experience in strategy development and execution

Proven ability to drive lead generation & conversion

Experience in market research and analytics to better understand market potential

Analytical thinker able to create insights & understanding from market data & relay that information in a digestible way to cross-functional teams and leadership

Strong team player than can work cooperatively with others to drive results and goals

Ability to evaluate marketing activities and pivot quickly when needed

Proficiency in MS Office including Word, Excel, Power Point and Outlook as well as the Adobe Creative Suite and Canva

Initiative and a readiness to act on opportunities

Passion for continuous learning & growing the business

Prioritizes effectively and is highly organized with ability to manage multiple projects simultaneously

Excellent written and verbal communication skills

Ability to travel

Preferred Skills and Experience

Construction materials marketing experience a plus

Knowledge of digital marketing practices such as SEO / SEM & social media a plus

Experience with Salesforce CRM

Benefits & Compensation Package Includes :

Salary range : $70,000 - $73,000 annual bonus plan

Hybrid in-office (Beavercreek, OH) / work-at-home schedule

Paid holidays and vacation time

Group medical / pharmacy insurance options with company funded health care spending accounts

Dental insurance & Vision insurance

A 401k account with company matching contribution

A robust Wellness program with financial rewards

Company-paid life insurance and short-term and long-term disability insurance

Options to purchase additional life insurance (employee, spouse, and child) and additional employee long-term disability insurance.

Employee Assistance Program (EAP)

Tuition benefits including professional certifications

Employee referral program

LI-Hybrid

READY TO JOIN A ROCK-SOLID FAMILY?

Carmeuse started out as a small family-run business in Belgium.

Today it’s a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.

With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company’s most treasured resources are its people.

Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport @ carmeuse.com . This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.

Requisition ID : 192774

Salary : $70,000 - $73,000