Media Planner

What We Believe:

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy:

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA , veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

Role:

The Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting and optimization recommendations/implementation. Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships

In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus:

Disciplined Business Thinker

• Detail-driven, striving for flawless accuracy in everything
• Demonstrates thorough understanding of department, agency, and client business
• Understands client objectives, resources, and pros/cons of approaches to address them
• Fulfills role on team seamlessly, moving work through the system swiftly
• Demonstrates initiative to learn business planning from supervisors

Media Curiosity

• Takes initiative to stay abreast of industry change
• Proactively seeks guidance to learn from supervisors and peers
• Demonstrates understanding of consumer and media's role in communications
• Strives to master media concepts, application, and Media philosophy
• Seeks to continually improve client results through optimization of efforts
• Demonstrates initiative to learn systems and resources of department and agency

Team Player

• Effectively manages internal relationships in and across departments
• Effectively manages a team to ensure work is high quality and on time
• Develops positive working relationships with outside vendors
• Maintains a professional, can-do attitude at all times
• Demonstrates initiative and ability to lead projects
• Fosters trust among supervisors and ability to take on more responsibility

Qualifications/Traits:

Education:

• A bachelor’s degree in a related field.

Skills and Experience:

• A minimum of 1-2 years of media planning or related experience
• Exposure to planning all media channels, both nationally and locally, is preferred.
• Good at math.
• Data driven or programmatic media experience, a plus.
• Exposure and experience with core planning tools and systems.
• Experience delivering programs from hypothetical to real world execution, is a plus.
• Strong negotiation skills.
• Cross-platform experience with media partners, is a plus.

Competencies:

• Strong attention to detail.
• Ability to handle multiple tasks.
• Effective communication skills.
• Strong verbal and written presentation skills.
• Passionate and professional.
• Ability to contribute unique and original thinking and solutions.
• Ability to manage and prioritize personal workload effectively.
• Comfortable dealing with change.
• Ability to manage up well.
• Conveys integrity and trust.

What’s In It for You:

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 12-week maternity leave, 6-week parental leave, 20 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.