What are the responsibilities and job description for the Associate Director of Communication & Digital Engagement - Enrollment Management, Office of the Provost position at Carnegie Mellon University?
The Associate Director of Enrollment Communication and Digital Engagement is a versatile communicator who leads the digital engagement strategy for the departments within Carnegie Mellon’s Office of Enrollment Management. The associate director will cultivate effective relationships with divisional partners to identify opportunities for digital outreach and engagement with prospective and enrolled students and families. Opportunities include but are not limited to social media platforms, virtual events, digital recruitment applications (i.e., Niche, CollegeBoard, Scoir), websites, video / audio scripts, email marketing, and advertisements.
Reporting to the Executive Director of Strategic Communication, the associate director, in partnership with the university’s central communications and marketing team and Office of Admission staff, shapes digital recruitment strategy and delivers effective content that aligns with the university’s brand. The associate director will work with the Executive Director and other team members to evolve and adapt digital channels and strategy to ensure targeted audiences are reached. The associate director will also work closely with partners on the planning and execution of virtual events and webinars.
- Assists the executive director in development and execution of enrollment management communication strategy and initiatives.
- Develops and executes digital marketing and communication strategies to enhance prospective student recruitment and to increase engagement for enrolled students and families.
- Partners closely with the university’s central communications and marketing division to ensure consistent representation of the university’s brand across media and digital platforms.
- Stays informed on the latest technology and industry trends to drive innovation in digital marketing initiatives.
- Plans, develops and executes virtual recruitment events and collaborates with other departments, schools and colleges on developing and marketing online event opportunities.
- In collaboration with other team members, builds and implements a social media content strategy for Enrollment Management through research, benchmarking, and message identification for key audiences. Produces social media content on a regular basis and monitors social interactions.
- In collaboration with the Welcome Center team, works with CMU’s Student Ambassadors to produce digital content including managing and publishing student blog submissions, generating content ideas, and collaborating on and scheduling social media posts, reels, takeovers, etc.
- Captures and analyzes web and social media metrics, insights and best practices and then uses data to improve and increase effectiveness.
- Generates, edits and publishes website content that builds meaningful connections, encourages target audiences to take action, and eases navigation and information finding for students, families and campus community members.
Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
Minimum Qualifications :
Preferred Qualifications :
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Joining the CMU team opens the door to an array of exceptional benefits.
employees enjoy a wide array of benefits including as well as a generous with employer contributions. Unlock your potential with , take well-deserved breaks with ample and observed , and rest easy with life and accidental death and disability insurance.
Additional perks include a free Pittsburgh Regional Transit bus pass, access to our to help navigate childcare needs, , and much more!
