What are the responsibilities and job description for the Digital Product Manager position at Carnival Cruise Line?
Job ID 9799 Location Miami, FL Date posted 01/28/2025
The Digital Product Manager oversees the development, launch, and support of digital products throughout the Carnival.com consumer booking journey. This role encompasses the entire end-to-end Product Management lifecycle, including developing new capabilities, serving as the Product Owner, and collaborating with business stakeholders, prospective guests, engineering, QA, IT, network, and other technology teams. The Digital Product Manager leads idea generation, evaluation, product definition, UX/UI design, roadmap prioritization, engineering and development, rollout, measurement, and analytics. This role balances both strategy and execution, offering the opportunity to interact with all functions, manage the development of diverse products, and deliver significant, positive results for the business.
Essential Functions:
Travel: Less than 25% non-shipboard travel likely.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and gourmet dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmelden.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
The Digital Product Manager oversees the development, launch, and support of digital products throughout the Carnival.com consumer booking journey. This role encompasses the entire end-to-end Product Management lifecycle, including developing new capabilities, serving as the Product Owner, and collaborating with business stakeholders, prospective guests, engineering, QA, IT, network, and other technology teams. The Digital Product Manager leads idea generation, evaluation, product definition, UX/UI design, roadmap prioritization, engineering and development, rollout, measurement, and analytics. This role balances both strategy and execution, offering the opportunity to interact with all functions, manage the development of diverse products, and deliver significant, positive results for the business.
Essential Functions:
- Oversees he product development lifecycle from ideation to launch. Prioritizes features, sets clear requirements, and manages product backlog, participate in Scrum ceremonies, and ensures timely delivery of high-quality products.
- Develops and communicates a clear product vision and plan. Creates and maintains a product roadmap that aligns with company goals and consumer needs.
- Partners with cross-functional team and stakeholders – including engineering, design, CRM, content, and revenue management – throughout the end-to-end process to ensure alignment and successful product delivery.
- Works closely with our UX/UI design agency to develop an intuitive and engaging user experience. Conducts usability testing and gathers user feedback to make data-driven decisions for product enhancements that achieve desired business outcomes.
- Establishes and monitors key business metrics to measure success. Analyzes data to identify product improvement areas. Gathers feedback from consumers, stakeholder, and developers to understand customer pain points, business needs, and the competitive landscape.
- Prepares and presents regular updates to stakeholder in-person and in-writing. Creates business reports, training/troubleshooting guides, and related product documentation and presentations.
- Promotes continuous improvement by reviewing processes, tools, and methodologies. Implements best practices and drives innovation within the product management team
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field. Master’s degree in an IT related field preferred.
- 5 years of experience in Product Management/Product Ownership in an agile environment; a demonstrated history of leading and delivering successful digital products
- Skilled with Figma, project management software (preferably Asana), and Google Analytics; proficient in Tableau, BI, Sitecore, and ContentSquare
- Travel or retail e-commerce experience a plus.
- Functional Knowledge: Extensive knowledge and understanding of digital product development and management drivers, challenges, trends, best practices, and key stakeholders.
- Prioritization: Ability to identify, prioritize, and articulate the highest-impact initiatives; exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality.
- Analytical Prowess: Strong analytical and problem-solving abilities to interpret complex data and make informed decisions.
- Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals.
- Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.
- Problem-Solving: Strong business judgment, problem-solving, and decision-making skills, often requiring the use and exercise of independent judgment.
- Project Management: Ability to lead consumer-facing digital innovation from ideation through deployment, while often managing multiple projects and keeping them on-track in a still-developing environment.
- Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others.
- Social Skills: Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.
- Leadership Principles: Understanding of leadership styles, team dynamics, and management best practices.
- Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements.
Travel: Less than 25% non-shipboard travel likely.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
- Health Benefits:
- Cost-effective medical, dental and vision plans
- Employee Assistance Program and other mental health resources
- Additional programs include company paid term life insurance and disability coverage
- Financial Benefits:
- 401(k) plan that includes a company match
- Employee Stock Purchase plan
- Paid Time Off
- Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
- Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
- Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
- Other Benefits
- Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
- Personal and professional learning and development resources including tuition reimbursement
- On-site preschool program and wellness center at our Miami campus
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and gourmet dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmelden.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf