What are the responsibilities and job description for the Entertainment Revenue and Onboard Marketing Director position at CARNIVAL CRUISE LINES?
Job Description
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The Director of Entertainment Revenue and Onboard Marketing is responsible for developing and executing strategies for all Entertainment Revenue, digital entertainment, media content, and onboard marketing for the US and Australian fleet. This role covers key areas such as In-Cabin TV, Movies, Digital Signage, Printed Signage, and HubApp content. The Director oversees brand management standards, digital content, onboard marketing, safety and compliance communication, digital entertainment, creative content development, daily marketing strategy for each cruise and Entertainment Revenue initiatives. Responsibilities include negotiating contracts with satellite providers, broadcast networks, and movie theaters, as well as providing leadership and development for the shoreside team. As the Head of the Center of Excellence for Communications, the Director ensures clear, consistent, and engaging communication with guests and internal teams to enhance the entertainment experience.
This role is crucial in driving CCL's digital entertainment strategy, enhancing guest engagement, and integrating digital solutions with broader marketing efforts to deliver world-class entertainment experiences across all platforms.
Essential Functions :
- Develop and implement comprehensive strategies for digital entertainment including Satellite TV, Movies, Seaside Theatre, IMAX, Digital Signage (SCALA) and sports content. Negotiate contracts and oversee overall marketing strategy and content ensuring that it speaks to our demographics, aligns to CCL’s overall mission, and meets our DEI objectives.
- Partner with Operational VPs to develop creative strategy and content for onboard video and HubApp content. Lead team to develop new content creation including graphics, animation, video production and photography.
- Develop a financial plan for capital investments and operating expenses. Monitor and modify plans based on changing dynamics in guest behavior, sourcing and operational considerations.
- Review and refine safety practices, create and enforce training programs, ensuring the highest level of guest and crew safety while maintaining operational integrity.
- Lead the development of shoreside teams through growth opportunities, project assignment and future focused development.
- Leverage data and analytics to inform decisions and refine programs based on performance insights.
Qualifications :
Knowledge, Skills and Abilities :
Physical Demands : Must be able to remain in a stationary position at a desk and / or computer for extended periods of time. Requires regular movement throughout CCL facilities.
Travel : Less than 25% ship-based travel
Work Conditions : Work primarily in a climate-controlled environment with minimal safety / health hazard potential.
This position is classified as 'in-office.' As an in-office role, it requires employees to work from a designated Carnival office in South Florida from Tuesday through Thursday. Employees may work from home on Mondays and Fridays.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan.
About Us
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity / affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and / or international law.
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