Marketing/Sales Representative

Position Overview: A dynamic and motivated Marketing/Sales Representative will spearhead our marketing initiatives and enhance relationships with referring doctors. This role will be responsible for implementing a comprehensive marketing strategy that fosters meaningful interactions, drives referrals, and supports our mission of delivering exceptional care.

This role will require travel 30% of the time to support surrounding locations.

Key Responsibilities:

1. Marketing Strategy Implementation

• Define marketing activities in alignment with Flagship Specialty Partners standards, focusing on creating, communicating, and delivering value to our referrals and offices.
• Track and measure marketing effectiveness using key metrics, such as new patient (NP) referrals and revenue generated from target practices.

2. Route Calendar Development

• Analyze the Top Doc report to identify potential referring doctors by geography.
• Create and manage a daily route calendar aimed at visiting approximately 5 offices.
• Communicate the route calendar to relevant offices and doctors, including RSL, OMs, and PL Leader.
• Prepare pre-visit notifications outlining objectives and key messages for each visit.

3. Target Referring Doctors

• Collaborate with doctors and management to develop and maintain a targeted list of referring practices that drive significant NP referrals.
• Regularly review and update the target list to ensure its effectiveness.

4. Visit Objectives

• Ask OEQs to encourage conversations about referral gaps and patterns
• Promote upcoming appointment openings and share mutual patient updates during visits.
• Distribute invites for marketing and CE events, fostering strong relationships with referring doctors.

5. Follow-Up and Evaluation

• Track performance metrics, including referral patterns and event attendance, to assess the effectiveness of outreach efforts.
• Conduct monthly marketing meetings with doctors, offices and management to evaluate strategies and improve collaboration.

7. Administrative Duties

• Maintain accurate records of interactions and input data into relevant systems (DSN).
• Prepare for daily visits by checking schedules and coordinating with OMs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in healthcare marketing or sales.
• Strong analytical and communication skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Self-motivated and organized, with a focus on results.
• Uphold a high degree of professionalism and a polished professional image.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Holidays
• Monday to Friday

Work Location: In person