Practice Liaison

Position Overview: A dynamic and motivated Practice Liaison (PL) will spearhead our marketing initiatives and enhance relationships with referring doctors. The PL will be responsible for implementing a comprehensive marketing strategy that fosters meaningful interactions, drives referrals, and supports our mission of delivering exceptional care.

This is a dual role requiring traveling to Greenville, SC 30% of the time.

Key Responsibilities:

1. Marketing Strategy Implementation

• Define marketing activities in alignment with Flagship Specialty Partners standards, focusing on creating, communicating, and delivering value to our referrals and offices.
• Track and measure marketing effectiveness using key metrics, such as new patient (NP) referrals and revenue generated from target practices.

2. Route Calendar Development

• Analyze the Top Doc report to identify potential referring doctors by geography.
• Create and manage a daily route calendar aimed at visiting approximately 5 offices.
• Communicate the route calendar to relevant offices and doctors, including RSL, OMs, and PL Leader.
• Prepare pre-visit notifications outlining objectives and key messages for each visit.

3. Target Referring Doctors

• Collaborate with doctors and management to develop and maintain a targeted list of referring practices that drive significant NP referrals.
• Regularly review and update the target list to ensure its effectiveness.

4. Visit Objectives

• Ask OEQs to encourage conversations about referral gaps and patterns
• Promote upcoming appointment openings and share mutual patient updates during visits.
• Distribute invites for marketing and CE events, fostering strong relationships with referring doctors.

5. Follow-Up and Evaluation

• Track performance metrics, including referral patterns and event attendance, to assess the effectiveness of outreach efforts.
• Conduct monthly marketing meetings with doctors, offices and management to evaluate strategies and improve collaboration.

7. Administrative Duties

• Maintain accurate records of interactions and input data into relevant systems (DSN).
• Prepare for daily visits by checking schedules and coordinating with OMs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in healthcare marketing or sales.
• Strong analytical and communication skills.
• Ability to build and maintain relationships with diverse stakeholders.
• Self-motivated and organized, with a focus on results.
• Uphold a high degree of professionalism and a polished professional image.