Marketing Manager

SUMMARY:

The Marketing Manager will optimize marketing campaigns, streamline internal processes, and maintain up-to-date media and in-store branding. This role involves developing digital marketing, inventory coordination, trend monitoring, and liaising with third-party partners. The role needs to ensure that all marketing content/material validate and promote Carpet City Flooring Centers competitive advantage points.

ESSENTIAL FUNCTIONS:

• Marketing & Advertising Campaigns:

• Create email campaigns that highlight “call to action” services like free estimates and financing options.
• Create and implement Google Business Listings and AdWords campaigns corresponding to each market, proofread content and track results.
• Execute email blasts to both converted and non-converted customer segments, especially around sale events.
• Develop creative ideas for email and text campaigns aimed at different customer demographics.
• Create and post social media ads corresponding to current ad campaigns for each market.
• Maintain and update ad campaign calendar.

2. Digital Content Creation:

• Design brochures, marketing pamphlets, and other materials that are professional, engaging and easy to understand using AI.
• Design private label, sample board stickers for new products.
• Ensure all ad campaigns have clear calls to action or irresistible offers, optimizing brand alignment.

3. Website and Social Media Management:

• Regularly update the Carpet City Flooring Center, Hassel Free Flooring, Rigid Max and any other affiliated websites with new products and promotions.

• Update the clearance page quarterly.
• Upload private label product catalog.

• Maintain top-quality images, product specs, and marketing materials across all platforms.
• Design and upload private label product catalogs and specs, coordinating with web providers and FloorVIEW partners.

4. Inventory Management:

• Conduct annual inventory checks to ensure accuracy and organization at Carpet City Flooring Center stores.
• More frequent spot check inventory counts may be necessary at select stores.
• Finalize inventory audits at Carpet City Flooring Center stores
• Promote items over two years as clearance items on websites.

5. Store Coordination:

• Support stores with all marketing materials and ensure brand consistency in all outlets.
• Coordinate pickup and deliveries for Hassel Free Flooring.

6. Data Management and Automation

• Maintain catalog of current top down and room scene images of all imported products.
• Obtain and maintain trending stock images of flooring.
• Create QR Codes for all Designer Series products linking them into FloorView.
• Create QR codes for all applicable products.
• Maintain up-to-date product and price catalogs for Hassel Free Flooring and manage their distribution.
• Work with AI tools to create innovative and engaging content for promotional campaigns.
• Implement efficient workflows and consider ways to automate repetitive tasks.

7. Vendor and Partner Liaison:

• Act as the main contact for outsourced marketing partners, including but not limited to Google AdWords, Floor Force, Little Digital Marketing, and Digital Muse.
• Oversee web plugin subscriptions, consolidate and keep track of all website updates to ensure timely completion.

8. Trend Analysis and Market Positioning

• Research and monitor industry trends to ensure all marketing materials reflect a trendsetting approach.
• Regularly survey competitors to validate Carpet City Flooring Center’s competitive advantage.

9. Executive Assistance & Task Management:

• Assist and complete any task as assigned by the executive team.
• Assist Human Resources with promotional recruiting.
• Adapting to changing priorities.
• Follow through all projects (internal or external) to completion.

COMPETENCIES:

• Technical Skills: Proficiency in but not limited to Adobe Creative Suite, Coral Builder, Canva, Google AdWords, and Office 365.
• Marketing Insight: Strong understanding of digital marketing trends and a keen eye for design and trends. Ability to quickly identify and present compelling marketing messages.
• Efficiency & Innovation: Ability to streamline processes, think creatively, and work efficiently with automation tools. Excellent project management skills and attention to detail.
• Communication Skills: Exceptional written and verbal communication skills to create clear, engaging marketing content. Strong customer focus with the ability to persuade and engage through promotional materials.

WORK ENVIRONMENT:

• Work is performed inside the office on the sales floor and within a warehouse environment.

PHYSICAL DEMANDS:

• Prolonged periods of sitting at a desk and working on a computer.

TRAVEL REQUIRED:

• Travel will be required to other store locations using a company vehicle as needed.

REQUIRED EDUCATION AND EXPERIENCE:

• Associate or bachelor’s Degree in related field.
• 2-5 years of experience in related field.

PREFERRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.

ADDITIONAL ELIGIBILITY REQUIREMENTS:

• Unrestricted driver’s license.

WORK AUTHORIZATIONS

• Eligible to work in the United Sates.

AFFIRMATIVE ACTION/EEO STATEMENT:

It is the policy of Contract Carpets of Wausau, Inc (DBA Carpet City Flooring Center) to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected character under applicable law.

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.