What are the responsibilities and job description for the Marketing Project Manager position at Carpet Tech?
Overview:
Carpet Tech is seeking a seasoned Marketing Project Manager with 10 years of experience to lead the execution, monitoring, and optimization of marketing campaigns across multiple locations. This role is pivotal in ensuring seamless implementation of local and cross-location strategies, fostering community engagement, and delivering results aligned with Carpet Tech's overarching business objectives.
The Marketing Project Manager will collaborate closely with the CMOwho focuses on high-level strategy and digital managementwhile managing day-to-day marketing operations and ensuring flawless execution and measurable results.
Responsibilities:
- Campaign Execution: Implement and oversee marketing campaigns across all channels and locations, ensuring alignment with strategic goals and seamless execution.
- Community Engagement: Build and nurture partnerships with community organizations and nonprofits to elevate Carpet Techs presence, foster goodwill, and increase brand awareness.
- Event Management: Plan and execute events, trade shows, sponsorships, and community outreach programs to strengthen customer engagement and promote the brand.
- Cross-Location Coordination: Ensure marketing efforts are consistent across all locations while tailoring initiatives to local audiences. Act as the primary liaison between regional teams and the corporate marketing department.
- Content Oversight: Oversee the creation of high-quality content for digital ads, social media, email campaigns, and other platforms, ensuring alignment with the companys brand voice and objectives.
- Analytics & Insights: Track and analyze KPIs for all marketing initiatives. Develop reports and provide actionable insights to improve campaign effectiveness and ROI.
- Local Partnerships: Identify and foster partnerships with schools, businesses, and organizations to support lead generation, community engagement, and brand advocacy.
- Budget Management: Support the CMO in managing the marketing budget, optimizing spending for maximum impact while maintaining fiscal responsibility.
- Brand Consistency: Ensure that messaging and branding are consistent across all locations while accommodating local market needs.
- Team Collaboration: Partner with sales, operations, and customer experience teams to align marketing efforts with broader business objectives and ensure smooth execution of campaigns.
Qualifications:
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 10 years of marketing experience, with a proven track record of executing complex campaigns, managing multi-location initiatives, and driving results.
- Strong expertise in community engagement and event management.
- Demonstrated ability to balance strategic oversight with hands-on implementation.
- Proficiency in marketing analytics and reporting tools.
- Exceptional copywriting and content creation skills across digital, print, and social media platforms.
- Strong project management abilities, with experience managing multiple projects and meeting deadlines in a fast-paced environment.
- Excellent collaboration and communication skills, with the ability to lead and inspire cross-functional teams.
- Highly detail-oriented with superior organizational skills and a commitment to quality.
Why Join Carpet Tech?
As the Marketing Project Manager, you will have a critical impact on the growth and success of our marketing initiatives. Youll work with an experienced team, foster meaningful community relationships, and contribute to the ongoing expansion of Carpet Techs presence across all locations.
Compensation:
Competitive salary commensurate with experience, comprehensive benefits, 401(k) with company match, PTO, and growth opportunities.