Ecommerce Specialist

COMPANY OVERVIEW: Based in Hillsborough, North Carolina, Carrot-Top Industries is the second-largest independent flag dealer in the United States. In business for 44 years, with a rich history of growth through print and digital marketing efforts and a commitment to excellence. With two brands under management, Carrot-Top.com and AmericanFlags.com, we serve a diverse clientele, supplying flags to the armed forces, corporations, schools, police and fire departments, veterans’ groups, and patriotic families nationwide. This position will report to the VP of Sales and Marketing and will be the technical specialist for our online business.

JOB DESCRIPTION: We seek a rock star e-commerce talent who is revenue and results-driven, data-minded, strategic and hands-on to join our team! As the e-commerce specialist, you will be pivotal in crafting and executing efforts to help us achieve our financial goals. This role plays a critical role in managing and optimizing our online store's operations, from the technical side of the website to ensuring the site drives sales and offers a great customer experience. 

The responsibilities and skills required for this role encompass a combination of digital marketing, web development, product management, and the ability to work with a cross-functional team. You will own the revenue results, merchandising, customer experience, and content execution for the online business. Collaborating with seasoned professionals, you’ll have ample opportunities for growth and development. We're seeking someone who thrives on diving deep into details, owning projects from conception to completion, and isn't afraid to roll up their sleeves to get the job done.  The ideal candidate is a proactive problem-solver who relishes challenges. If you embrace autonomy, seek ownership, and have the confidence to tackle obstacles head-on, we want to hear from you.

JOB RESPONSIBILITIES:

• 55K to 70K Salary, depending on experience
• Drive online business for two brands
• Proactively analyze KPI scorecards, assess challenges, develop solutions, and execute those solutions
• Manage all technical, content, merchandising, and strategic aspects of our online business
• Leverage and monitor tasks and tickets assigned to vendor and support agency relationships that help drive the online business
• Own the navigation, product ordering, internal search, product page optimization and other merchandising-driven usability UX testing efforts
• Actively look for and implement opportunities to improve the customer experience, marketing, UX/UI, etc. 
• Manage, SEO, data feeds, customer surveys and retargeting channels related to e-commerce efforts
• Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
• Define, execute, and measure A/B split tests to improve the performance of landing pages and other website content to drive improved CRO. 
• Must be data-oriented and able to produce reports and performance to demonstrate KPI improvements
• Work cross-functionally with current and align on objectives both internally and with supporting vendors 

REQUIREMENTS:

• Undergraduate degree. Or equivalent 5 years of e-commerce experience 
• 4 years in progressive e-commerce roles, expanded responsibilities
• This is a hands-on role.
• You will contribute to the team's success and work across various specialty areas, such as content, SEO, PPC and Email, to drive digital marketing and e-commerce success using tools like GTM, GA4, Ahref, SEMRush, Klaviyo, Google Ads, Adroll, Facebook, Instagram, and Tic-Tok, among others. 
• Strong attention to detail and communication skills, with a strong ability to present a data-backed point of view and bring supporting reporting insights through Lookerstudio to management. 
• Manage high-level decisions related to the impact of the e-commerce operations
• An innate owner-minded, results-focused marketer who proactively synthesizes data, formulates plans/vision, generates budgets, manages ROAS and achieves revenue goals. 
• Strong understanding of standard e-commerce tools to drive insights like Google Analytics (G4). 
• The impact of third-party cookie deprecation and can plan accordingly to meet change without a hiccup.
• Looker Studio experience is a plus
• Experience with Magento 2, Shopify, or NetSuite Suite Commerce Advanced experience a plus
• While not expected to be a full developer, an understanding of how websites are built (HTML, CSS, JavaScript basics) and a good grasp of user experience (UX) principles is essential.
• Ability to quickly identify problems or inefficiencies in the e-commerce process e.g., website bugs, troubleshoot and solution fixes accordingly. 
• Relevant experience in B2B, B2C or DTC e-commerce as we support all three. 

FEATURED BENEFITS:

• Medical, Dental, Vision, Life Insurance

• Paid Time Off

• Retirement savings through Simple IRA with matching