Social Media and Digital Specialist

Description

PRINCIPAL ACCOUNTABILITY

Under the direction of the Marketing Strategist-Digital, the Social Media and Digital Specialist (SMDS) develops, manages, and executes digital and social media content to complement the overall marketing strategy for Carter BloodCare (CBC) and its multiple stakeholders.

The SMDS creates engaging and creative digital and social content to positively promote CBC brands, accomplishments, opportunities, and events. This position executes and evaluates targeted strategic social content that contributes to campaigns and drives results for awareness, consideration, and conversion across all digital platforms. The SMDS uses discretion and independent judgment, as required.

Available to work any shift, including nights and weekends. Regular full-time attendance is required during normal working hours.

Qualifications

EDUCATION

• Bachelor's Degree from an accredited four-year college or university in Marketing, Communications, Advertising, or related field

EXPERIENCE

• Minimum of two years of full-time experience in social media, communications content management, or digital marketing for a brand

• Strong analytical skills with an emphasis on social analytics, and knowledge of web analytic tools (e.g., Google and Meta business tools, Google Analytics)

• Proficient use of social and digital platforms such as Facebook, Instagram, X, LinkedIn, YouTube, TikTok, and Google

• Working knowledge with design and editing programs (e.g., InDesign, Photoshop, Canva, Final Cut Pro, Capcut, and other leading design and editing tools)

SKILLS AND KNOWLEDGE

• Highly motivated and collaborative team player who thrives in a fast-paced and dynamic environment 

• Strong verbal and written communication skills  

• Ability to grasp and develop the brand voice for multiple stakeholders 

• Up to speed on pop culture and trends 

• Demonstrates a high level of professionalism, collegiality, and a commitment to deliver exceptional service, both internally and externally

• Strong computer knowledge, including Microsoft Office Suite, required

• Ability to manage multiple projects, prioritize own work, and pay attention to detail

• Photography and video production, preferred 

Carter BloodCare is an EEO/Affirmative Action employer. Carter BloodCare provides equal employment opportunities (EEO) to all employees and applicants and will not discriminate in its employment practices due to an employees or applicants race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic, and veteran or disability status. In addition to federal law requirements, Carter BloodCare complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Carter BloodCare is a Pro Disabled & Veteran Employer.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.