Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip
- Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
This role typically reports to the Sr Director, Consumer Insights and is based in our Buckhead office in our on-site work environment (Mon-Thurs on-site).
60% : Project Management Support Across Critical Consumer Insights Programs
Analyze data across both Qualitative and Quantitative initiativesDesign custom quantitative surveys based on aligned business questions and study objectivesCreate concise presentations that clearly communicate insights and drive a business decisionSynthesize data using visualization tools for impactful storytellingSupervise vendor performance and ensure adherence to budget and schedules30% : Foresight and Trends Expert
Socialize market and macro trends to inform business strategiesMonitor competitive activity and trends, creating custom reports that illuminate category trends and innovationsPartner with Marketing, Merchandising, and Retail to create content for strategic meetingsMine secondary and syndicated research for trends to inform innovation and customer activations10% Social Listening, Data Mining, and New Method Development
Monitor eMarketer, Facebook, Instagram, TikTok, X / Twitter, etc. as source material for consumer trendsInterweave syndicated and secondary research results with primary research and social media findingsScan the marketplace for cutting edge research techniques and develop recommendations for adding relevant techniques / methodologies to the Carter's Inc. research toolkitMaintain the Consumer Insights repository, ensuring frequent cataloging and database maintenanceWe'd Love to hear from you if : (Requirements section)
Must have :
Pursuing a bachelor's degree related to Marketing, Statistics, Psychology, Cultural Anthropology, BusinessAdministration, or STEM (Science, Technology, Engineering, & Math).
Minimum cumulative GPA of 3.0 (3.2 GPA or higher strongly preferred)Required to have graduated within 6 months of class start dateMust be able to start in the role full time by June 2025Proficiency with Microsoft PowerPoint, Excel, and WordPreferred skills and experience :
Experience with SQL, Tableau, Microsoft PowerBI, SPSS a plusStrong analytical and interpersonal communication skills, with the ability to work independently and on project teamsFlexible communication style to collaborate with multiple stakeholders from varying backgrounds.Adaptive in work style to support Consumer Insights team, analytics shared service and center of excellence in supporting Marketing and Retail teamsOUR Team Members :
Lead Courageously : Have a strong sense of personal values that align with our Company valuesCollaborates Broadly : Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus : Proactively seek opportunities to leverage data and fact-based insights to serve customers and / or internal clientsDrive Growth : Set aggressive goals and implement plans preciselyCultivates Innovation : Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomesMake a career at Carter's :
Career Development : Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE : This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
