What are the responsibilities and job description for the Administrative Coordinator Public Relations Job at Cartwright School District in position at Cartwright School District?
The Public Relations Coordinator will develop and create content for all social media platforms in Spanish and English and will ensure structural consistency among the District’s individual web pages and social media. This position will work closely and collaboratively with multiple departments and numerous school site contacts.
QUALIFICATIONS
Minimum of two years’ experience in Web content development and social media management.
Bachelor’s degree in communication, Journalism, or related field preferred.
Comfort level with filming video to capture stories.
Experience with marketing, social media, online campaigns, and subscription features.
Experience in search engine optimization tactics and improving organic search engine results.
Knowledge of Graphic Design skills.
Superior editing skills of video and written content.
Evidence of knowing how to “tell a story.”
Bilingual preferred.
PERFORMANCE RESPONSIBILITIES
Handles day-to-day maintenance and operation of the Cartwright School District website.
Help develop, promote, and support the District’s brand.
Create and propose marketing strategies that promote, enhance, and build confidence in the District’s image.
Assist leadership team in marketing programs and events.
Assists in supporting and enhancing the District’s website (Blackboard CMS platform) and social media platforms to ensure accuracy and consistency among the District’s webpage, individual school pages, and social media platforms.
Develops content and maintains timeliness of the new district-wide web page and school web pages for the purpose of effectively and efficiently disseminating information to staff and the community.
Monitors and maintains continuous web and social media services to all district locations for the purpose of ensuring appropriate standards, accurate information, and relevant content.
Works with district and school staff to ensure accuracy and development of online content to inform students, staff, and families of school-related information.
Creates innovative graphic designs for the purposes of communicating to stakeholders and parents through the external newsletter and other marketing campaigns as assigned.
Implements advertising and marketing strategies on social media and in newsletters.
Tracks analytics and develops databases regarding web and social media traffic.
Assists Director and Administrator with crisis communication items through various web and social media platforms.
Stays informed about the most current technology and digital communications strategies.
Assists the Department with photography and videography as needed.
Other duties as assigned.
KNOWLEDGE AND SKILLS :
Knowledge of applicable Federal, state, county, and city statutes, rules, regulations, policies, and procedures.
Knowledge of applicable Cartwright School District and departmental policies and procedures.
Office management practices and standard operating procedures.
Customer service principles.
Recordkeeping practices and procedures.
PHYSICAL REQUIREMENTS :
Positions in this class typically require fingering, grasping, talking, hearing, seeing, and repetitive motions.
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