Marketing Manager

Job Overview
Caruso Electrical Contracting is seeking an independent, self- starter, and detail-oriented Marketing Manager to join our team and pioneer a completely new department!

Who are we and what do we do?Caruso Electrical Contracting is one of the top producing electrical contracting firms in the capital district, specializing in commercial, industrial and residential electrical wiring and construction. We do all aspects of electrical work from service calls to multi-million dollar, high end construction projects for a broad range of customers in the area. Recently being awarded as one of the "Best Places To Work" in the capital district by the Albany Business Review, we share a dynamic, goal-oriented and team driven culture here that we are looking to expand on.

In this role, you will be responsible for various initiatives and campaigns aimed at enhancing brand awareness, driving customer engagement and reaching new customers in a range of different sectors. The ideal candidate would be someone who fits into the fun and energetic culture that our office shares, and be able to portray that culture into our social media accounts and website. In addition this individual would need to be able to capture jobsite images or short clips displaying our team, our safety initiatives, and our high end finished product. The ultimate goal for any marketing or advertising done through Caruso Electrical Contracting would be to be able to blend our culture with our product, through images, videos and different advertising campaigns for our customers and potential trade partners to better understand who we are and what they are buying when they work with us.

Responsibilities

• Lead the development and execution of marketing campaigns across multiple channels, including social media, print advertising, and performance marketing.
• Communicate strategically with contractors and vendors at local networking events.
• Create organic working relationships with potential customers, contractors or partners.
• Conduct market research to identify trends and insights that inform advertising sales strategies.
• Collaborate with management and the field teams to create promotional materials and advertisements.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Manage social media accounts by creating engaging content, monitoring interactions, and analyzing engagement metrics.
• Support the planning and execution of events or promotional activities that align with marketing goals.
• Coordinate with external vendors for print advertising needs and other marketing materials.
• Taking pictures and videos on various jobsites of progress and daily tasks for promotional purposes.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• An outgoing and confident personality is a must. This includes the ability to conversate with people in the business and organically grow a relationship with potential customers or trade partners.
• A background using cameras and taking photos or videos, and the ability to create a narrative behind your photos.
• Experience with social media, from a marketing perspective.
• Experience with advertising campaigns and the ability to check the analytics behind them.
• An eye for detail is a plus.
• Familiarity with marketing automation platforms is a plus.
• Experience in advertising sales or performance marketing is highly desirable.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.

This is a great opportunity for someone who wants to join a young and fast growing company to develop a completely new department. We currently do not have a marketing department and do very little advertising. We are looking for the right person to build this in collaboration with ownership and management.

Job Type: Part-time

Pay: $25.00 - $30.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Ability to Commute:

• Albany, NY 12205 (Required)

Ability to Relocate:

• Albany, NY 12205: Relocate before starting work (Required)

Work Location: In person

Salary : $25 - $30