Demo

Area Sales Manager

Casella Waste Systems, Inc.
Rochester, NY Full Time
POSTED ON 3/28/2025
AVAILABLE BEFORE 3/27/2026

Position Summary

The Area Sales Manager (ASM) participates in the development of the sales strategy and required actions to achieve their assigned market area’s revenue goals in total as well as by line of business ensuring profitable revenue growth and retention. The incumbent works with the Regional Sales Manager to coach, develop, and mentor market area sales professionals, primarily Territory Sales and Commercial Services Representatives, to ensure the execution of market area sales strategies.  This position may also work out of the Buffalo, NY location.  

 

 

The starting salary range for this position is $115,000 to $130,000 per year.     

Key Responsibilities

  • Ensures achievement of market area financial goals through the successful development and execution of division sales strategy. 
    • Manages and directs sales team to achieve set sales goals and YOY growth of budgeted revenue and EBIT goals.
    • Manages multiple divisions within a region and customizes sales targets that align with broader Market Area growth strategies.
    • Tracks pricing program performance and works with sales representatives to take corrective action where applicable. 
    • Communicates with Regional Sales Manager, Division Controllers and Division Managers on progress of price increases and price programs
    • Collaborates with divisional teams to analyzes current business trends and development performance within the customer relationship management (CRM) system and recommends sales and marketing strategies based on results to ensure profitable growth and improvement across the region.
    • Tracks and manages key performance indicators (KPI), to develop future sales and marketing strategies.
  • Provides coaching, mentoring, and support to sales professionals across the Market Area to achieve long-term and short-term sales goals set by the regional and executive team.
    • Coaches and mentors both developing and experienced sales professionals on setting and attaining long-term and short-term sales goals, executing marketing plans, and utilizing available technological resources to optimize individual, division, and regional sales performance.
    • Conducts quarterly key accountability reviews for all sales reps and provides coaching and guidance to ensure all key accountabilities are achieved.
  • Hold sales team accountable for accurate and timely CRM usage by creating requirements for pre/post plans for all opportunities to be tracked in the CRM system.
  • Drives the development of Market Area sales plans that yield a sustainable competitive advantage and translates consistent YOY organic growth with high execution of Market Area strategies.
    • Develops a growth plan in conjunction with guidance from the Regional Sales Manager prior to the start of the fiscal year.
    • Collaborates with sustainable growth, resource solutions, and regional teams to leverage all available company resources and business lines to offer a comprehensive full suite of customer solutions ensuring growth across the company.
    • Holds collective sales representative accountable for identifying and achieving minimum required leads per month for the Market Area.
  • Collaborates with divisions, regional management teams, HR, and sustainable growth to identify needed positions, recruit, select, and onboard sales professionals within the geographic region.
  • Works closely with departments across the company to ensure similar sales concepts, efforts, and growth across the company.
    • Assists with the standardization of sales processes, training, and technology with support from the Sales Operations & Analytics Manager.
    • Manages and provides leadership to team members by effectively communicating, establishing clear goals and objectives, coaching team members on achieving goals, and ensuring access to training and development. opportunities that assist employees in attaining the necessary skills to achieve and implement corporate and regional sales initiatives.
  • Participates in training and other learning opportunities to expand knowledge of the company, products, sales, and services and performs any other duties needed to help drive our vision, fulfill our mission, and/or abide by our core values. 
  • Ensures compliance with all company, state, and federal policies, regulations, and laws regarding employment and employee safety. 

Education, Experience & Qualifications

The successful candidate will have a bachelor’s degree or equivalent experience and a minimum of 8-10 years of progressive sales leadership. The incumbent must have a history of succeeding in collaborative environments. A valid driver's license for periodic travel throughout the region (50-70%) is required. 

 

Strong interpersonal, relationship building, negotiation, communication, presentation, and analysis skills are required. Demonstrated sales results and a track record of success along with an ability to qualify, develop, and manage sales opportunities are expected. Proficient use of Office 365 and other related platforms and extensive knowledge of CRM database systems are necessary. 

 

Although not required, a degree in business, marketing, economics, or other related degree, relevant sales certifications, and experience or interest in an environmental and or sustainability field are preferred.

Attributes

Competitive, charismatic, and results-driven individual who has the ability to build and maintain fruitful relationships based on personal integrity and trust and see the larger picture while synthesizing detailed information to create sales opportunities.

Benefits

Medical, Dental, Vision, and Life & Disability Insurance, Paid Maternity & Parental Leave, Flexible Spending Accounts, Employee Stock Purchase Program, 401K, Employee Assistance Plan, Wellness Incentive, Employee Discounts, Tuition Reimbursement, Career Pathway Programs, and much more!

Salary : $115,000 - $130,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Area Sales Manager?

Sign up to receive alerts about other jobs on the Area Sales Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$80,062 - $120,119
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Income Estimation: 
$96,354 - $147,227
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$235,449 - $339,477
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Casella Waste Systems, Inc.

Casella Waste Systems, Inc.
Hired Organization Address Clifton Park, NY Full Time
Position Summary The Municipal Account Manager fosters and maintains relationships with new and existing business accoun...
Casella Waste Systems, Inc.
Hired Organization Address Montpelier, VT Full Time
Position Summary The Diesel Technician maintains diesel equipment, completes inspections and preventive maintenance requ...
Casella Waste Systems, Inc.
Hired Organization Address Fairfield, ME Full Time
Position Summary The Shop Clerk is responsible for parts and inventory management and administration in a shop environme...
Casella Waste Systems, Inc.
Hired Organization Address Salem, NH Full Time
Position Summary The Commercial Service Representative provides one-stop service and solutions to new and existing custo...

Not the job you're looking for? Here are some other Area Sales Manager jobs in the Rochester, NY area that may be a better fit.

Area Sales Manager

Global Lending Services, Rochester, NY

Area Sales Manager - CNC Machine Tool Sales

Swift Placement & Consulting, Rochester, NY

AI Assistant is available now!

Feel free to start your new journey!