Social Media Associate

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

CASETiFY is looking for a Social Media Associate to join our US Brand Marketing / Creative Team. You will be supporting the day-to-day project management of social media campaigns for the US and will work alongside different leads to help push global marketing campaigns to the next level. This role is ideal for a creative individual with a passion for social media, content creation, and community engagement. You will be responsible for developing, executing, and managing social media strategies for our TikTok and Instagram accounts, ensuring they align with our global brand vision and marketing objectives. You will collaborate with cross-functional teams and agencies to bring Casetify’s digital presence to life and contribute to the ongoing success of our social media campaigns.

Job Description

• Social Media Strategy Development: Collaborate with the marketing team to develop and execute comprehensive social media strategies for TikTok and Instagram that align with Casetify's brand and marketing goals. Ensure consistency in voice, tone, and style across platforms.
• Content Planning & Execution: Oversee the planning, tracking, and posting of content across Casetify’s global social media accounts. Create and maintain an editorial calendar, ensuring content is timely, relevant, and aligned with campaign goals.
• Campaign Management & Project Coordination: Assist in managing social media marketing campaigns from start to finish. Responsibilities include conducting market research, creating project timelines, developing creative proposals, overseeing production, and managing relationships with external agencies.
• Collaborative Content Creation: Work closely with cross-functional teams, including creative, marketing, and product teams, to develop engaging content. This includes photography, video production, copywriting, and editing for various campaigns.
• In-house Social Content Production: Lead the in-house content production process, ensuring smooth execution from pre-production to final delivery. Collaborate with photographers, videographers, and the creative team to produce high-quality, on-brand content.
• Trend Spotting & Community Engagement: Stay on top of the latest social media and influencer trends, as well as cultural moments, to inspire creative ideas. Leverage trends to engage Casetify's online community and create shareable, engaging content.
• Reporting & Analysis: Track and report on the performance of social media campaigns and content. Analyze metrics, identify trends, and provide insights for continuous improvement.
• Ad-hoc Projects: Handle additional tasks and projects as assigned by the Social Media Manager, ensuring deadlines are met and tasks are completed to the highest standards.
  
  
  

Requirement

• 2 years of related experience working in the Marketing or Social Media field
• Bachelor’s Degree in Marketing, Communications, Advertising, or a related field
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• A creative mindset with the ability to think outside the box and generate fresh, engaging ideas.
• Knowledge of social media trends, influencer culture, and viral content strategies.
• Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
• Demonstrated ability in photo and video editing
• Strong proficiency in Google Suite
  
  
  

Total Compensation

• Annual Base Salary of USD $67,000 - $85,000 DOE
• 401(K), Dental, Vision, and Medical Benefits
• PTO and Paid Holidays