Social Media Manager and Content Creator

Job Title: Content Creator & Social Media Coordinator

Commitment: Full Time

Location: Cashion Fishing Rods3915 Hawkins Ave, Sanford, NC 27330

Compensation: Competitive, based on experience

Start Date: Immediate availability

About Cashion Rods

At Cashion Rods, we pride ourselves on being the leader in American-made fishing rods, scientifically crafted for the discerning angler. Our commitment to quality, innovation, and performance drives us to create exceptional fishing equipment that supports anglers in their pursuit of excellence. We’re looking for a passionate Content Creator & Social Media Coordinator to join our team and help tell the story of Cashion Rods, share our brand’s values, and educate our growing community of anglers.

Role Overview

As our Content Creator & Social Media Coordinator, you’ll be responsible for producing engaging, high-quality content across various platforms, with a focus on social media and YouTube. You’ll bring Cashion’s story to life through photography, videography, graphic design, and storytelling, showcasing our products and values in ways that resonate with experienced anglers.

This is a hands-on, creative role where you’ll be trusted to work independently, collaborate with the marketing team, and contribute to a strategic content plan that supports our brand growth. If you have a passion for fishing, are skilled with cameras and editing software, and have a knack for creating engaging digital content, this is a great opportunity for you.

Key Responsibilities

• Photography & Videography: Capture both studio and lifestyle imagery for our website, social media, email, online advertising, and other marketing campaigns.
• Brand Storytelling: Accurately communicate the Cashion difference through your content, highlighting the quality, performance, and American-made craftsmanship of our rods.
• Organize and execute content trips (pre-production planning, in the field content production, post production edits and equipment demobilization) including overnight travel to expos, tournaments, and special content shoots.

• Design visual assets for social media, website, and marketing materials (e.g., flyers, banners, catalogs).
• Work with the production team to create and print logos, decals, and other design elements.
• Assist with new apparel and merchandise designs, helping us build a well-rounded Cashion lifestyle collection.

• Develop and update the Cashion Rods product catalog yearly, ensuring it accurately reflects our latest product offerings.
• Assist in the designs and production of sales support materials such as but not limited to in-store fixtures and POP marketing materials, dealer information sheets, etc.

Goals & Growth

• Maintain daily posting frequency on Facebook and Instagram Social Media Platforms and weekly posting frequency on Cashion’s YouTube Channel whilst adhering to Cashion’s quality standards and community values.
• Build a community and offer customer service assistance through all of Cashion’s digital channels to grow overall viewership and build a deeper bond with our audience.
• Provide reports to Cashion leadership on content performance, insights, and trends.
• Effectively showcase the Cashion brand values and products to align with overall marketing strategies and company goals.

Qualifications

• Strong passion for fishing, particularly bass fishing, with knowledge of fishing terminology and current industry trends preferred or willingness to learn required.
• A self-starter who thrives in a fast-paced environment and can manage multiple projects at once.
• Experience in photography, videography, and graphic design (Adobe Suite, Final Cut Pro, or equivalent).
• A natural storyteller with the ability to create compelling content that educates and inspires.
• Experience managing social media pages across various platforms (Facebook, Instagram, TikTok, YouTube, etc.)
• Ability to travel for specific events and content shoots.

Why Join Cashion Rods?

• Be part of a dynamic, innovative team that values creativity and quality.
• Enjoy the opportunity to work with industry professionals and influencers, expanding your content creation experience.
• Make a real impact on a growing brand with a rich legacy in the fishing community.

How to Apply

If you’re ready to bring your creative energy and passion for fishing to Cashion Rods, we’d love to hear from you! Please send your resume, portfolio, and a brief cover letter explaining why you’re the perfect fit for this role to taylor.b@cashionrods.com.

Job Type: Full-time

Pay: $49,935.00 - $60,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Sanford, NC 27330 (Required)

Ability to Relocate:

• Sanford, NC 27330: Relocate before starting work (Required)

Work Location: In person

Salary : $49,935 - $60,000