Product Manager

The Product Marketing Manager role is a vital position within Caster Concepts, a company serving the material handling industry. The role focuses on driving product growth, understanding customer needs, and working closely with sales, marketing, and engineering teams to develop and promote innovative solutions. Below is an analysis of the job description, highlighting its strengths and areas for improvement.

Key Responsibilities

Product Leadership and Strategy

• Serve as the champion for all products, ensuring a deep understanding of their applications, competitive advantages, and market fit.
• Lead the new product development process, driving products from concept to launch by answering critical questions. For Example:
• Why was this product developed?
• What stage is the product release in?
• How was it priced?
• Who are the target customers?
• Is there a beta customer?
• What support materials have been created?
• What are the estimated sales?
• Develop comprehensive product roadmaps, aligning with company goals and market needs.
• Focus on the growth and success of Heavy Duty casters, ergonomic casters, and innovative solutions

New Product Development Process

• Lead cross-functional teams (engineering, sales, marketing, and operations) in the development and launch of new products.
• Define and document product requirements, pricing strategies, and target customer profiles.
• Oversee beta testing with select customers to gather feedback and refine products before launch.
• Ensure all new products are supported with training materials, marketing collateral, and sales tools.

Customer and Market Engagement

• Act as the voice of the customer, ensuring that products address real-world challenges in the material handling industry.
• Build strong relationships with target customers and industry stakeholders.
• Represent Caster Concepts at industry events and customer meetings to showcase products and gather market insights.

Collaboration and Advocacy

• Partner with sales, marketing, engineering, and operations to ensure seamless product launches.
• Advocate for product success across the organization, ensuring alignment on objectives and priorities.
• Provide clear and consistent updates on product performance and next steps.

Metrics and Reporting

• Track key performance indicators (KPIs) such as revenue growth, new product adoption, and ROI.
• Monitor the success of product launches by tracking market penetration, sales estimates, and customer feedback.
• Report progress on new product development and existing product performance to leadership.

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Albion, MI 49224 (Preferred)

Ability to Relocate:

• Albion, MI 49224: Relocate before starting work (Preferred)

Work Location: In person

Salary : $80,000