What are the responsibilities and job description for the Product Marketing Specialist position at Caster Concepts, Inc?
Job Overview: The Product Marketing Specialist is responsible for developing and executing marketing strategies for industrial products, ensuring alignment with the company’s sales objectives. This role involves deep product understanding, market analysis, and cross-functional collaboration to effectively position and promote products.
Responsibilities:
- Develop product positioning and messaging that differentiates Caster Concepts products in the market.
- Conduct competitive analysis to understand market trends and customer needs.
- Collaborate with sales and engineering teams to develop marketing strategies that drive demand.
- Create and manage marketing content such as brochures, product datasheets, and case studies.
- Organize and participate in product launches and promotional events.
- Monitor and report on the effectiveness of marketing campaigns to optimize strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in product marketing within the industrial or manufacturing sector.
- Strong understanding of product management and marketing dynamics.
- Excellent communication, analytical, and project management skills.
- Proficiency in marketing automation and analytics tools.
Job Type: Full-time
Pay: From $55,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Education:
- Bachelor's (Required)
Experience:
- Project Marketing: 2 years (Required)
Ability to Commute:
- Albion, MI 49224 (Required)
Work Location: In person
Salary : $55,000
