Marketing Automation Specialist

Marketing Automation Specialist

Position Summary:

The Marketing Automation Specialist is a hands-on technical expert responsible for managing and optimizing Catalent’s marketing automation platform (Eloqua), Salesforce CRM marketing functions, and related marketing technologies. Reporting to the Marketing Effectiveness Manager, this role focuses on executing and refining lead generation, nurturing, and campaign workflows to improve marketing efficiency and effectiveness.

The ideal candidate will work closely with internal teams and external vendors to troubleshoot issues, implement best practices, and support seamless integration across systems. Additionally, the individual will explore innovative applications of artificial intelligence (AI) to enhance marketing operations and drive measurable results.

The Role

• Salesforce CRM Marketing Management
  • Manage marketing-side Salesforce CRM activities, including setting up campaigns, reports, and dashboards to support lead tracking and pipeline visibility.
  • In collaboration with external partners, ensure CRM marketing data integrity by implementing and maintaining data hygiene protocols, addressing duplicate or incomplete records.
• Marketing Automation Platform Management
  • Collaborate with the external partner to maintain and optimize the performance of the Eloqua marketing automation platform.
  • In conjunction with marketing effectiveness manager, design and optimize automated workflows, lead nurturing programs, and scoring models to support marketing objectives.
• Marketing Technology and Applications Management
  • Support the Marketing Effectiveness Manager in integrating and managing marketing technologies to ensure alignment with sales and marketing strategies.
  • Research, recommend, and implement AI-driven tools to improve campaign execution, analytics, and decision-making.
• Process Improvement and Training
  • Collaborate with external partners to develop and document best practices for the effective use of Eloqua, Salesforce, and other marketing technologies.
  • Provide training and ongoing support to internal teams, enhancing adoption and maximizing the impact of marketing tools.
• Data Analysis and Reporting
  • In collaboration with Marketing Effectiveness Manager:
    • Track and analyze campaign metrics across marketing systems to measure performance and ROI.
    • Develop advanced dashboards and reports to provide actionable insights to marketing and sales stakeholders.
• Other duties as assigned.

The Candidate

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• 2–4 years of hands-on experience with marketing automation, CRM management, or marketing technology platforms.

Why You Should Join Catalent

• Join a high growth and fast paced organization with a people focused culture
• Global exposure, defined career path and annual performance review and feedback process
• Competitive Medical, Dental, Vision and 401K
• 19 days PTO & 8 paid holidays

Catalent offers rewarding opportunities to further your career!  Join the global drug development and delivery leader and help us bring over 7,000 life-saving and life-enhancing products to patients around the world. Catalent is an exciting and growing international company where employees work directly with pharma, biopharma and consumer health companies of all sizes to advance new medicines from early development to clinical trials and to the market. Catalent produces more than 70 billion doses per year, and each one will be used by someone who is counting on us. Join us in making a difference. 

personal initiative. dynamic pace. meaningful work.

Visit Catalent Careers to explore career opportunities.

Catalent is an Equal Opportunity Employer, including disability and veterans.

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request by sending an email, and confirming your request for an accommodation and include the job number, title and location to DisabilityAccommodations@catalent.com. This option is reserved for individuals who require accommodation due to a disability. Information received will be processed by a U.S. Catalent employee and then routed to a local recruiter who will provide assistance to ensure appropriate consideration in the application or hiring process.

Notice to Agency and Search Firm Representatives: Catalent Pharma Solutions (Catalent) is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Catalent employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Catalent. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

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