What are the responsibilities and job description for the Marketing Strategy Intern position at Cataloupe, Inc.?

Job Description

Marketing Strategy Intern

Cantaloupe, Inc. a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, and enterprise cloud software. Handling more than a billion transactions annually, Cantaloupe’s solutions enhance operational efficiency and consumer engagement across sectors like food & beverage markets, smart automated retail, hospitality, entertainment venues and more.

Role Overview :

The Marketing Strategy Intern will support the development and execution of campaigns to drive awareness and adoption of Cantaloupe’s product offerings for small and medium-sized businesses (SMBs). This role offers hands-on experience in market research, campaign strategy, and execution, providing valuable insights into digital marketing in the self-service and vending industry. This internship offers a fantastic opportunity to learn and grow in the fast-paced world of marketing professional services.

Responsibilities & Learning Objectives :

Phase 1 : Market Research & Competitive Analysis

Learn the value propositions of Cantaloupe and the core products.
Conduct a competitive analysis of digital marketing services available to SMBs in the self-service and vending industry, identifying pricing models, service packages, and go-to-market strategies.
Analyze customer demographics and purchasing behavior to assess pricing elasticity and optimize package offerings.
Evaluate past marketing efforts for Cantaloupe’s marketing services, identifying key areas of success and opportunities for A / B testing and optimization.

Phase 2 : Campaign Development & Strategy

Collaborate with the marketing team to develop a comprehensive marketing campaign focused on increasing awareness and adoption of new marketing services offering.

Work cross-functionally with product and marketing teams to facilitate the deployment of existing product “grow” email campaigns and other projects.

Assist in crafting messaging strategies and campaign assets tailored to segmented SMB and / or Enterprise operators.

Collaborate with the marketing and sales team to streamline customer outreach and create a steady pipeline for upselling products.

Phase 3 : Campaign Execution & Performance Analysis

Launch and monitor marketing campaign, tracking key performance metrics.

Conduct A / B testing on different messaging, offers, and outreach strategies to optimize engagement.

Gather insights from customer interactions, introductory calls, and feedback loops to refine messaging and campaign effectiveness.

Present key findings, campaign performance, and learnings to the marketing team at the end of the internship.

Ideal Candidate Profile :

Pursuing a degree in Marketing, Business, Communications, or a related field.

Interest in digital marketing, branding, and customer acquisition strategies.

Strong analytical skills with an ability to interpret data and generate insights.

Excellent communication skills and attention to detail.

Experience with social media, SEO, or paid advertising platforms is a plus.

Program Details :

21.00 / hour

Program Dates : May 27th – August 7th

Fridays off!

Opportunity to participate with other interns across multiple departments.

Mentorship & Coaching Opportunities.

As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.

Salary : $21

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Marketing Strategy Intern

What are the responsibilities and job description for the Marketing Strategy Intern position at Cataloupe, Inc.?

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