Senior Marketing Specialist

Job Summary

The Senior Marketing Specialist will be a key contributor to our purpose -- to help our communities thrive - by supporting our customer retention and growth initiatives for the Catalyst Health Network through compelling marketing campaigns, strategic communications and customer events that increases engagement and satisfaction in the products and services we deliver to primary care physicians. If you are a self-motivated, purpose-driven communicator with a passion for storytelling, creating compelling content, customer delight and primary care, this is the opportunity for you.

We are a culture that is unabashedly driven by purpose. We are making a difference every day for primary care patients, while celebrating our employees, and growing at an accelerated rate. We authentically live our core values in how we lead, engage across the organization, and commit to the communities we serve. We are one of the Dallas Morning News Top Places to Work for five consecutive years, and we have been awarded as one of the fastest-growing privately held companies by SMU Cox School of Business.

If our values of Purpose Driven, Relationships Matter, Serve Others First, and Inspire Creativity motivate and excite you, and if you would like to make a material difference in an industry-transforming organization, then we invite you to apply for this role.

Accountabilities

• Develop and produce marketing materials including brochures, case studies, white papers and other customer retention and growth focused content
• Execute and measure the delivery of customer email campaigns
• Maintain and measure customer storytelling channels
• Measure and report on the effectiveness of marketing campaigns and make recommendations for improvements
• Execute customer events, industry conferences and create frictionless and delightful customer experiences

Role and Responsibilities:

• Create and publish comprehensive yearly editorial calendar across customer-facing channels including but not limited to social media, web, email, blogs and podcasts
• Maintain and manage customer communications email campaigns that is driven by the needs of the customer segment and drives engagement and customer retention
• Curate content from subject matter experts to create customer-focused communications
• Coordinate logistics for customer events, industry conferences, webinars, and other communications platforms for seamless coordination and impactful outcomes.
• Track and analyze the performance of marketing initiatives, including but not limited to events, campaigns & NPS, using KPIs and data-driven insights.
• Provide regular reports to stakeholders on campaign effectiveness and opportunities for improvement.
• Stay up-to-date with industry trends, emerging technologies and best practices in B2B marketing

Minimum Qualifications and Requirements:

• Bachelor's degree in communications, public relations, advertising, or marketing
• 5 years of experience in healthcare communications and/or marketing
• Excellent written and verbal communications skills with the ability to draft compelling content
• Strong attention to detail and meticulous approach to content delivery
• Excellent problem-solving skills and a proactive approach to finding creative solutions
• Collaborative approach, simplifying complex processes
• Strong project management skills and comfortable in an entrepreneurial, fast-paced environment

Preferred Experience:

• Value-based care, ACO or Insurance marketing or communications experience
• Proficient in content management systems and analytics tools for CRM
• Event software and automation experience