Associate Director, Marketing Technology & Analytics

JOB TITLE: Associate Director, Marketing Technology & Analytics

LOCATION: New York, New York

SALARY: will depend on level of experience; salary benefits

HIRE TYPE: direct hire

Firm Overview

An amazing opportunity to join a market-leading, award-winning direct lender and experienced private financial firm based in NYC.

If you are looking to join a fun and dynamic financial team who is passionate about driving marketing technologies, come apply today!

Position Responsibilities

The Associate Director, Marketing Technology & Analytics individual will be responsible for partnering with the Technology Solutions Team to maximize the value of marketing technology products by ensuring the development and implementation is aligned with the Marketing Team’s goals and objectives. This role will involve assessing the effectiveness of current marketing technology systems, identifying areas of improvement and leading the adoption of new tools and platforms. This person will be responsible for managing vendor relationships, staying up to date with emerging technologies in the marketing space and ensuring proper use of the tools throughout the Marketing Team as well as partner teams. This role will serve as a product owner for Marketing-owned platforms as well as a product manager for platforms used by the Marketing Team.

Responsibilities include, but are not limited to:

− Developing and communicating a clear vision that aligns technology with the Firm’s marketing approach and objectives

− Conducting regular market research to stay up to date with the latest marketing technology trends and best practices

− Conducting user feedback sessions to inform product decisions and to identify and implement technology enhancements to drive team efficiency and improve ROI

− Participating in planning meetings to define goals, influence prioritization, manage timelines and serve as the primary resource for the Technology Solutions Team as it relates to articulating marketing requirements

− Working closely with Marketing Team colleagues, Technology Solutions, product owners as well as other stakeholders to gather requirements, communicate updates and establish alignment to ensure seamless integration of all technology platforms owned or used by the Marketing Team

− Managing and maintaining marketing technology platforms and systems, including project management, marketing automation and analytics tools

− Leading training sessions and driving adoption for Marketing Team members on new and existing marketing technologies and tools

− Ensuring seamless integration of marketing technologies with other business systems outside of the Marketing Team to enable efficient data flow and reporting

− Developing and maintaining dashboards and reports to track marketing performance and providing actionable insights to the Marketing Team

Candidate Requirements

− Bachelor’s degree required; Master’s degree is a plus

− At least 12 years of experience in marketing technology management or relevant role

− Strong understanding of marketing principles and strategies

− Familiarity with marketing technology platforms (e.g., Wrike, Eloqua, Microsoft Dynamics and Cvent)

− Ability to analyze data and metrics to inform product decisions

− Experience managing projects and driving program efficiencies

− Excellent communication skills and ability to articulate product vision and collaborate with stakeholders and influence peers across business units

− Ability to create and implement effective roll-out programs

− Ability to lead cross-functionally to drive product initiatives

− Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Catena Solutions brings 30 years of expertise supporting organizations to drive growth, optimize operations, and navigate industry challenges. Our team of consultants specializes in the areas of Change & People, Project & Program Management, Insights & Analytics, Strategic Growth & Innovation, Revenue Growth Management, Creative & Digital Marketing, Supply Chain Operations, Order to Cash, and Food Safety & Quality.

In addition to base pay, Advanced Group (consisting of Advanced Clinical and Catena Solutions) full-time employees are also eligible for benefits options such as health coverage, life insurance, disability insurances, and 401k benefits.

At Advanced Group, our commitment to diversity and inclusion in every part of our organization is crucial to fulfilling our mission and demonstrating our REAL values. It is Advanced Group's practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. This practice applies to all terms and conditions of employment including, but not limited to, hiring, training, compensation, benefits, promotions, transfers, layoff, Company-sponsored education, social and recreational programs, and treatment on the job.

If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.