Digital Marketing Consultant

Career Area:

Marketing / Sales / Product Support

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Global Construction and Infrastructure division is seeking an experienced Digital Marketing Consultant with a focus in developing and supporting industry marketing initiatives for North America Growth Industries and Governmental segments as well as Global Paving.

This role will be responsible for the development and execution of comprehensive strategies for targeted products and offerings, with an emphasis on both digital and experiential. Top candidates will be creative, well organized and have a strong passion for customer experience.

Job Duties:

Strategic Planning

• Working with product and go-to-market teams to identify industry marketing needs & priorities

• Developing specific marketing plans and strategies, including investment and budgetary needs

• Managing a large portfolio of initiatives across different industries and regions

• Developing and tracking Return on Marketing Investment

Content Development / Channel Execution

• Crafting essential marketing messages, themes, and tactics

• Developing innovative marketing deliverables to support business needs

• Engaging with and defining CX for industry associations, conferences, trade shows, etc.

• Leveraging all digital channels (Social Media, Media Placements, Programmatic, SEO, etc)

Basic Qualifications

• Bachelor's degree

• 7 years’ experience in marketing roles, with demonstrated experience in the aspects of marketing planning, web & digital, media, promotions, content development, campaign execution and/or metrics tracking

• Strong organizational and communication skills

• Extensive experience in program and/or project management (leading multiple initiatives and projects simultaneously)

• Excellent collaboration skills

Top Candidates Will Also Have

• Large scale event management / tradeshow experience

• Experience with web & digital marketing (media, social media, web, marketing automation, SEO)

• Strong understanding of company products, applications, services, and technologies

Additional Details

• Preferred work location: Peoria, IL

• Chicago, IL and Cary, NC will also be considered as alternate work locations

• Relocation assistance is provided to Peoria, IL only

• Travel up to 25%

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

Your Work Shapes the World

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Submit your information to our Talent Network here .