Lifestyle Manager

Company Description

Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!

Role Introduction

Cathay Pacific is looking for an individual to join our New York Lifestyle team in an exempt capacity. The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.

Please note this is a fixed contract position with an end date of December 19, 2025.

Key Responsibilities

Business Strategy & Planning

• Support Head of Lifestyle to formulate and drive business strategy to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
• Monitor and review monthly partner business performance and identify opportunities to meet strategic growth plan
• Prepare and support internal budgeting and business reporting activities with business analytics and insights
• Initiate, design and lead promotional campaigns with marketing team and/ or business partners to achieve revenue targets
• Work closely with Cathay related departments to develop business propositions and maximize revenue and long-term growth opportunities
  
  

Lifestyle Partnerships

• Help to develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
• Ensure backend contracting and documentation is prepared on time and with 100% accuracy
• Support regular business activities including business reporting, business presentations preparation, communication and coordination with stakeholders
• Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries, entering contractsand other partner related monthly billing servicing requirements
• Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions
  
  

Redemption & Rewards

• Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
• Work with relevant teams to support any local activities and set it up on the respective redemption platforms to drive members engagement or activation
  
  

Coordination with Local Team

• Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
  
  

Legal Compliance

• Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed
  
  

E&A

• Emergency and Accident and Crisis Response responsibilities as required
  
  

Requirements

Academic Qualifications

• University degree in Marketing, Business Studies or related discipline or equivalent combination of education, training and experience is required
  
  

Knowledge, Skills, Training And Experience

• Minimum 5 years relevant experience in the field of marketing, loyalty, banking or corporate strategy
• Background in marketing, ecommerce, banking, or loyalty is an advantage
• Strong commercial mindset with good understanding of loyalty and rewards
• Excellent communication and problem solving skills
• Good marketing sense, good grasp and understanding of consumer insights.
• Good team player and strong interpersonal skills, creative, dynamic and innovative
• Independent, detail-oriented and able to work under pressure and meet tight deadline
  
  

Additional Requirements

• Must successfully pass all pre-screening clearances, including a background check and pre-employment drug screen upon contingent job offer
• Must be willing and able to travel within North America and overseas, as required
• Must have the right to live and work in the USA
  
  

Benefits

Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Generous 401K Matching Program
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.
• To learn more about Cathay Pacific as a Certified Great Place Employer –Please Click Here’
  
  

Salary Range -

The estimated salary range for this role is $72,960 to $109,320 per year. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location.

Personal & Application Information

Cathay Pacific Airways is an Equal Opportunity (EOE) and Affirmative Action (AA) employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status and other protected status as required by applicable law and will not be discriminated against. Cathay Pacific Airways is an E-Verify participating employer.

If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at: jobs@cathaypacific.com.