What are the responsibilities and job description for the Email Marketing Manager position at Cavender's?
Overview
The Email Marketing Manager will manage and execute email marketing campaigns from planning through delivery. This role will work with merchants, marketing teams, and content creators to optimize the email channel's performance, drive engagement, and support customer loyalty. The Email Marketing Manager reports directly to the Digital Marketing Manager. Responsibilities include scheduling and tracking results, while ensuring all teams are aligned and working towards common goals.
Duties and Responsibilities
- Support the "Cavender's Culture" and drive our Mission, Vision, and Values
- Maintain and manage the email calendar, ensuring alignment with marketing campaigns, product launches, sales, and promotional efforts
- Partner with merchants, creative teams, and marketing stakeholders to gather and prioritize content ideas
o Lead planning meetings to discuss upcoming campaigns, content wish lists, and potential opportunities
o Text emails to ensure proper functionality across devices and browsers, catching any issues before launch
o Recommend and implement tests to optimize engagement, such as A / B tests, dynamic content, and personalized journeys
Qualifications and Requirements
Associate must be able to read and understand EnglishAssociate must be able to stay alert during work hours assignedBased in Tyler, TX at our home office; Tyler area residencePreferred Skills
Bachelor's degree in Marketing or Business preferredExperience in retail apparel or other branded consumer goodsA preference for a fast-paced environmentStrategic and analytical mindset, always looking to proactively improve processes and customer experience
Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.
Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 - 2555 or visit your nearest Cavender's store.
