What are the responsibilities and job description for the Senior Manager of Ecommerce Site Merchandising position at Cavender's?

Job Description

The Senior Manager of Ecommerce Site Merchandising will play a pivotal role in elevating the company’s Ecommerce strategy by optimizing the customer experience and driving sales growth. Reporting to the Director of Ecommerce, this role requires a visionary leader who will collaborate with cross-functional teams, including Marketing, Merchandising, IT, and Digital, to execute and refine site merchandising strategies. The Senior Manager will focus on delivering seamless and intuitive site experiences, optimizing site performance, and driving conversion while managing a high-performing team to meet business objectives and KPIs.Duties and Responsibilities

Support Cavender’s Mission, Vision, and Values, fostering a culture of teamwork and accountability
Collaborate with the Director of Ecommerce and cross-functional teams (Marketing, Merchandising, IT, Digital) to align on strategy, business objectives, KPIs, and reporting
Lead and execute merchandising initiatives and campaigns, working with teams to optimize product priorities and user experience (site taxonomy, navigation, filtering)
Optimize site performance through ongoing enhancements, testing search functionality, and improving product categorization
Monitor and analyze site health and performance, providing insights to improve conversion and demand
Refine product detail pages (PDP), brand pages, and landing pages to boost customer experience and conversion
Ensure product availability is accurately reflected, aligning product links with marketing materials
Lead and mentor the site merchandising team, ensuring operational excellence and business growth
Develop processes, tools, and materials to support ecommerce business development
Oversee the end-to-end design of Cavenders.com for both desktop and mobile, ensuring seamless customer experiences
Track customer behavior and market analysis to refine strategies and optimize performance
Prioritize initiatives using KPIs, research, and market insights
Collaborate to implement best practices in UI / UX and optimize cross-channel and omni-channel experiences
Manage ecommerce P&L, budget forecasting, and expenses to ensure cost-effective practices
Drive email marketing revenues through segmentation, list growth, and increased efficiency
Negotiate contracts to improve operational and financial outcomes
Identify and implement emerging tools and technologies to enhance the customer experience
Regularly track and review customer engagement metrics to ensure high-quality experiences across channels
Partner with Marketing and Planning teams for sales forecasting, marketing execution, and merchandising strategies
Lead efforts in driving email marketing revenues by focusing on list growth, segmentation, and increased efficiency

Qualifications and requirements

Bachelor's degree in Business, Marketing, or a related field

Experience in Ecommerce site merchandising or a related field, with demonstrated success in leading site optimization strategies

Proven experience in managing cross-functional teams and collaborating across departments

Strong understanding of ecommerce best practices, UI / UX principles, and customer experience optimization

Excellent analytical and problem-solving skills, with the ability to interpret site metrics and KPIs to make data-driven decisions

Experience in P&L management, budget forecasting, and financial accountability for Ecommerce initiatives

Strong knowledge of site merchandising, content management systems (CMS), and Ecommerce platforms

Experience in email marketing, CRM, and developing customer segmentation strategies

Ability to prioritize and manage multiple projects in a fast-paced, deadline-driven environment

Strong leadership abilities, with experience in coaching and developing high-performing teams

Exceptional communication skills, both written and verbal, with the ability to present complex information clearly

Preferred Skills

Experience with site re-platforming or e-commerce platform migrations

Knowledge of current and emerging tools and technologies to improve site functionality and customer experience

Experience with A / B testing, user experience optimization, and conversion rate improvement strategies

Strong collaboration skills and ability to work effectively with marketing, digital, IT, and product teams

Cavender’s is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.

Cavender’s will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 – 2555 or visit your nearest Cavender’s store.

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